Twitter Hashtags: the Ultimate Guide
Joy Faster
Instagram hashtags can be the difference between success and failure for your Instagram advertising strategy. Make sure you are using them correctly to see your posts being seen by more potential customers who will become interested in your service or brand.
If you do it wrong, you could end up doing harm in the form of annoying followers to getting penalized by Instagram's algorithm.
To make use of hashtags for Instagram effectively, you must be aware of how they work and then think about the strategy.
The right place is to find out how. Take a look at our video below or read on!
Instagram Hashtag Guide 2021
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What are Instagram hashtags?
A hashtag is a combination of letters, numbers and/or emojis followed by the number symbol (e.g., #NoFilter). They can be used to classify content and help to make it more searchable.
Hashtags are clickable. Anyone who clicks any Instagram hashtag or performs an Instagram hashtag search will find a page showing all the posts tagged with that hashtag.
Why should you use Instagram hashtags?
Hashtags are a great way to grow your Instagram reach and increase your reach. When you use a hashtag, your post will appear on the page that is associated with that hashtag. If you include hashtags in your Story, it could be added to the hashtag of your Story and also appear on the hashtag page.
You can also decide to follow hashtags, which means that they can see your hashtagged posts in their feed even if they do not join you (yet).
Instagram hashtags can be an excellent method of creating community online and getting people driven to take action with your brand. As an example, when the way people exercise suddenly changed in 2020, Nike Los Angeles used the #playinside hashtag to highlight people in the local community who were active at home.
Top instagram hashtags
On the 19th of July, 2021, these are the top 50 hashtags on Instagram:
- #love (1.835B)
- #instagood (1.150B)
- #fashion (812.7M)
- #photooftheday (797.3M)
- #beautiful (661.0M)
- #art (649.9M)
- #photography (583.1M)
- #happy (578.8M)
- #picoftheday (570.8M)
- #cute (569.1M)
- #follow (560.9M)
- #tbt (536.4M)
- #followme (528.5M)
- #nature525.7M
- #like4like515.6M
- #travel497.3M
- #instagram482.6M
- #style472.3M
- #repost471.4M
- #summer454.2M
- #instadaily444.0M
- #selfie422.6M
- #me420.3M
- #friends396.7M
- #fitness395.8M
- #girl393.8M
- #food391.9M
- #fun385.6M
- #beauty382.8M
- #instalike374.6M
- #smile364.5M
- #family357.7M
- #photo334.6M
- #life334.5M
- #likeforlike328.2M
- #music316.1M
- #ootd308.2M
- #follow4follow290.6M
- #makeup285.3M
- #amazing277.5M
- #igers276.5M
- #nofilter268.9M
- #dog264.0M
- #model254.7M
- #sunset249.8M
- #beach246.8M
- #instamood238.1M
- #foodporn229.4M
- #motivation229.1M
- #followforfollow227.9M
Be aware that the most popular Instagram hashtags are not necessarily the most effective.
The number of posts may mean lots of people have been following the hashtag However, it also means there's a ton of content that's associated with it, and your posts may be overlooked. Instagram suggests using a combination of popular and niche hashtags to attract different kinds of people that range from general to niche.
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