Trackers for working with financial offers. How to budget your work in the most efficient way?

In affiliate marketing, the financial vertical is well known for its high payout rates. Indeed, payouts can be measured in the tens and sometimes hundreds of euros per lead, which makes this vertical especially attractive. So, for example, for the bank offer Ferratum EE – Issued loan to a new client ID: 1452 the payout will be up to 80 euros. And these are far from the most profitable offers available at the moment.

However, like any other vertical, finance requires strict control of expenses and constant accounting of all cashflow. Success directly depends on how well you take into account the economy and understand how much each click on your creative costs and how much profit it should bring. Leadgid does everything to provide users with the most detailed statistics about leads, but for full profit, you need another tool – an advertising tracker.

How are trackers useful for affiliate marketing?

The tracker is your personal Sherlock Holmes in the world of media buying. This tool collects all the data about your advertising campaign, analyzes it and provides it in a format convenient for you.

A properly configured tracker, exchanging data with an affiliate program, will easily help you determine which offer converts better, which traffic source brings in more money, or which keywords and ads are effective. In addition, the tracker allows you to set up traffic funnels, for example, connect a combination of many pads and landing pages, and through tests identify the most profitable one, as well as protect your creatives from spy services and other bots.

What kind of a tracker do you need for financial offers?

So, as we have already stated, your tracker will help collect all the necessary information from traffic sources, transfer it to the affiliate program, and then collect data on leads/sales in order to put everything together in one place and show it in the form of convenient and detailed reports. So, let’s see all the most important features of online traffic trackers.

1. Trackers connect to all necessary traffic sources

We’re talking here about advertising networks (banners, push notifications) and social networks (Facebook, TikTok, etc.), as well as the ability to connect to remote sites if you monetize your own platforms.

Trackers should offer the following capabilities:

-   ability to obtain click data (IP, geo, device type, banner ID, placement ID, etc.);

-   transfer conversion data back to the source to optimize the advertising campaign (cost per click);

-   receive expenses from the traffic source.

After traffic from the source is received, it’s time for the sales funnel, where you work with landing and pre-landing pages. Now, we’ve come to the second important feature:

2. Flexible configuration of traffic funnels and their protection

Here, the tracker should be able to:

-   download local landing pages and collect conversions from them and then send them to the affiliate program;

-   connect remote sites and redirect traffic from them to partner landing pages;

-   provide the ability to A/B test various combinations of banners and text or entire pages;

-   have features for flexible traffic configuration depending on the characteristics of the incoming click (country, device, etc.);

-   automatically switch offers when the limit is reached (capping);

-   monitor traffic performance and notify the user about problems;

-   have a built-in filtering system to protect traffic from bots and spy services.

At this point, the right tracker will help you move the traffic received from the source through your funnel and send the lead to the affiliate program.

Next, Leadgid processes the application and records the result in the statistics of your Personal Account. And in order to collect the whole picture, we need to send the conversion back to the tracker, and from the tracker to the traffic source (if necessary). And at this point, we can highlight the third main feature of trackers:

3. Ability to integrate with the affiliate program and delivery of all conversions

Here, your tracker should have the following set of features:

-   ready-made integration templates with affiliate networks for quickly setting up postback and transferring conversions;

-   ability to accept postback in different currencies and different statuses typical for financial offers (reg, dep);

-   ability to record additional sales and work according to the revshare model.

By setting up a tracker at this stage, you will be able to get a complete picture of the effectiveness of your advertising campaigns and, based on the data obtained, carry out the necessary analysis in order to make all your work profitable and achieve success in the financial vertical.

Which tracker should you get?

There are currently several excellent trackers on the market that will become your indispensable assistants. However, we suggest paying attention to Keitaro, with which we have been cooperating for a long time. This tracker includes all the features that were listed in this article, and also has a 14-day free trial period, which will allow you to launch and track your first advertising campaign at no additional cost. In your Leadgid Personal Account (section Useful services) you will also find a promo code for a 20% discount on your first license purchase.

So why is having a tracker so important?

To summarize, we can say that working without a tracker is like driving a car with your eyes closed. You can learn to do this intuitively, but you risk huge losses. The tracker allows you not only to minimize risks, but also to maximize profits, making your work much easier and more efficient.

Don’t forget that financial offers are not only about excitement, but also about strategy. And a good strategy is impossible without the data that an advertising tracker will provide you.