Toys arent just for boys #1
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Toys arent just for boys #1
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Dave Plenn is the owner of Dinosaur Farm, a neighborhood toy store in South Pasadena, Calif., that sells building toys for girls such as GoldieBlox. Although building sets were flat last year, the category climbed 22 percent to $2 billion in 2012, up from $1.6 billion in 2011, according to NPD Group. (Los Angeles Times)
Sales associate Justin Padilla arranges shelves of construction and building toys for girls at a Toys R Us store in Los Angeles. Construction toys, bolstered by demand from girls, are a bright spot in the $22 billion industry, which has seen other categories stagnate or decline. (Los Angeles Times)
Dave Plenn is the owner of Dinosaur Farm, a neighborhood toy store in South Pasadena, Calif., that sells building toys for girls such as GoldieBlox. Although building sets were flat last year, the category climbed 22 percent to $2 billion in 2012, up from $1.6 billion in 2011, according to NPD Group. (Los Angeles Times)
Sales associate Justin Padilla arranges shelves of construction and building toys for girls at a Toys R Us store in Los Angeles. Construction toys, bolstered by demand from girls, are a bright spot in the $22 billion industry, which has seen other categories stagnate or decline. (Los Angeles Times)
Dave Plenn is the owner of Dinosaur Farm, a neighborhood toy store in South Pasadena, Calif., that sells building toys for girls such as GoldieBlox. Although building sets were flat last year, the category climbed 22 percent to $2 billion in 2012, up from $1.6 billion in 2011, according to NPD Group. (Los Angeles Times)
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For decades, toy makers believed the industry gospel: Boys want to build things; girls want to play princess.
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