Top UK Vape Brands Elfbar and Lost Mary To Axe Youth-Friendly Flavors
Giga Vape
Elfbar and Lost Mary, the UK’s dominant disposable vape producers, will discontinue dessert and soft drink flavored nicotine liquids slammed for tempting children. Officials are reviewing legislation to curb inappropriate marketing alongside flavor restrictions.
As part of an industry push to limit youth access, sweet ranges like Bubble Gum, Cotton Candy, and Rainbow Candy have already been withdrawn by market leader Elfbar. Similar child-enticing options including Gummy Bear face elimination under looming regulatory proposals.
Both Chinese-owned brands account for over half of Britain’s billion-pound single-use vaping market. But campaigners argue unethical tactics still promote adolescent usage, necessitating bolder interventions like licensing and taxation.
Calls For Tighter Controls To Protect Young People
An Elfbar spokesperson explained the brands operate responsibly, although tighter supervision around disposable sales could augment protection. "The introduction of a retail licensing regime would mitigate children's access while better regulating vape distribution," they suggested.
This endorsement for restricted merchandising echoes calls from policymakers to limit flavors and packaging designed to manipulate minors. As evidence shows disproportionate growth in youth vaping, officials may expedite legislative changes after an ongoing consultation completes on December 6.
There are worries easing people off smoking could reverse if prohibiting pleasing flavors simultaneously restricts cigarette quitters’ options. Industry representatives argue balanced frameworks that uphold adult switchers’ needs remain essential.
Ban On Domestic China Sales Didn’t Halt Exports
Although China banned all fruity and sweet vape liquids at home last year, exports continued legally to international purchasers like the UK. This regulatory disparity allowed the production of flavored disposables to persist through brands such as Shenzhen iMiracle-owned Elfbar.
With EU rules set to prohibit child-friendly branding by May 2023, manufacturers adapt formulations ahead of time in anticipation of regional spillover effects. However, the currently proposed UK legislation focuses specifically on limiting shopper age rather than wider compositional constraints.
Both companies maintain their rapid expansion relies on converting adult smokers through harm reduction. But the latest hospital admissions data demonstrates acute risks from any substantial youth usage increase. Creating appropriate access barriers is vital to secure vaping’s long-term public health viability.
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