Top 3 Ways to Use Videos for More Engagement on Instagram
In the digital world, social networking has become a very important part of an effective marketing strategy. Social networking platforms like Facebook, Instagram, Twitter, etc. offer a great deal of opportunities for manufacturers to flaunt their merchandise. These programs are free to use and you may directly interact with a bigger audience simultaneously. You do not have to invest a good deal of money in building a marketing plan which includes social networking videos. Regardless of whether you have a little or a large company, it is time that you take social media marketing seriously.
Based on statistics shared by Lyfe marketing, 93 percent of videos on Twitter are obtained from mobile phones. Perspectives of branded video articles on YouTube has doubled in the past 3 decades. Moreover, Facebook live videos get 10 times more comments a regular video. This is only because millennials connect more to videos on social networking. Internet Marketing Video Council has discovered that more than 60 percent of brands are utilizing social media videos actively for promotions. Thus, it is highly likely that your competitors are also leveraging the power of social networking video to enlarge their customer base.
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Instagram is a really powerful social networking platform that allows you to share pictures and videos on the internet. Techcrunch has been analyzing Instagram tendencies since its launching. Additionally, Instagram is currently increasing at a rate of 5% per quarter, the highest among social media platforms. So, Instagram must be your first option in showcasing your brand's products and solutions. In the following article, we will take you through a few approaches to use Instagram movies for engaging more audience.
Short Commercials
Create brief, valuable videos which reflect your brand. The commercial can be inspirational, funny, or psychological. Instagram now enables you to talk about a 60 second movie on your own timeline. With this kind of short videos, it's simple to catch the interest of the target market. Additionally, short videos would be best to discuss sharp information about your merchandise. You can talk about the commercial in Instagram stories, IGTV or in the Instagram timeline.
Product details
Publish your product's specifications or even a'product in activity' movie to demonstrate its capability. Concentrate only on important features to keep the viewers engaged. Maintain the video more educational and less descriptive. Attention to detail is the best technique for creating a trendy and sexy video. It's possible to put the item video on your brand's Instagram webpage's timeline for the audience to view anytime. Making such spontaneous videos brings a lot of attention.
Can it yourself videos
An efficient way to use Instagram videos is to create instructional content. This helps the users to comprehend the product's usage. You can also create troubleshooting videos related to any problem your client might face. To the stage videos are liked by the target audience as they get relevant information within a brief length of time.