Tools Used by Webmasters

In order to drive traffic in 2024, a set of basic tools is necessary—without them, the work becomes impossible. Moreover, engaging in arbitrage entails facing numerous tasks every day: from market analysis to creative creation.

We have compiled a selection of services and tools used by all webmasters for you. Some of them will help automate routine tasks, while others are simply necessary for work. If you are a beginner, this article is a must-read. And if you are an experienced arbitrageur, you will surely find some new useful service to optimize your workflow.

Basic Tools and Services for Arbitrageurs in 2024

Tracker

For effective management and analysis of incoming traffic, a special tracker for arbitrage is necessary. With this service, you can track flows, distribute traffic according to the necessary streams, conduct testing, and much more.

Key tracker functions include traffic analysis, assessment of its quality, and distribution to the most suitable geographic locations, landings, and offers. It can also quickly redirect traffic in case of connection problems or offer disconnection, as well as conduct split testing of several advertising campaigns.

Trackers can be server-based or cloud-based. Server programs need to be downloaded to your computer, but you don't have to pay for traffic as is the case with cloud services.

Anti-detect Browser

An anti-detect browser (antique) is used to bypass internet tracking systems. It is designed to hide or modify a user's digital fingerprint, ensuring anonymity. Some anti-detect browsers have built-in VPNs and proxies, providing access to resources unavailable to residents of certain countries or restricted by the security policy of some organizations. Antiques allow the use of various IP addresses, hide browser and device information, as well as block tracking by scripts and cookies. Additionally, they protect against malware and allow for the use and storage of multiple work profiles. Anti-detect browsers are essential for arbitrageurs to safely manage multiple accounts and quickly launch advertising campaigns.

Cloaking

Cloaking is a tool that allows bypassing internet blocks and restrictions by creating web pages that can only be displayed to specific groups of users. It hides grey pre-landers from moderators and protects advertising campaigns from blocks. Cloaking services disguise real content from the advertising platform, showing it "innocuous" content—thus, arbitrageurs do not violate the rules. The main task of cloaking in arbitrage is to ensure the maximum number of views for advertising announcements, bypassing blocks and restrictions.

Payment Services

Virtual cards are needed for the comfortable process of paying for advertising and receiving payments. Various payment services widely used in traffic arbitrage allow managing finances and conducting transactions online.

Spy Services

Spy services are tools used by webmasters and advertisers to analyze competitors' advertising campaigns. They provide access to information about creatives, ads, landings, and other elements of advertising campaigns, allowing studying and analyzing their strategies and tactics. This helps optimize their own advertising campaigns and improve conversion.

Auto-Uploading

Auto-uploading is a tool used by arbitrageurs to automate the launch of advertising campaigns. Auto-uploading allows arbitrageurs to create and launch advertising campaigns automatically, without the need to perform each step manually. This includes creating campaigns, setting targeting parameters, managing budgets, and monitoring results. Using auto-uploading significantly reduces the time spent on launching and managing advertising campaigns and reduces the risk of errors associated with human factors.

SEO Services

SEO services play an important role in the activities of arbitrageurs, helping them improve the quality of traffic by selecting relevant keywords to optimize advertising campaigns. With SEO tools, arbitrageurs can analyze competitors' strategies and tactics, study their keywords, and determine their main sources of traffic.