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Вот руководство по созданию эффективной рекламы в видео Reels. Founded in France in , and launched in the Middle East in Sephora sells skincare products, makeup and fragrances for men and women. Working with global cosmetics brand Milk Makeup, Sephora wanted to amplify its business-as-usual Instagram strategy and engage with its core audience—women interested in cosmetics and skin care. It also wanted to connect with Gen Z ages 18— Sephora added Instagram Reels to its business-as-usual strategy in partnership with Milk Makeup, creating special assets for two Reels ads that showcased Milk Makeup content. To understand the impact of adding Reels ads to its branding campaigns, Sephora and its media buying agency, Publicis Groupe, planned a brand lift study to test the two different strategies and then measure the impact on standard ad recall, brand awareness and brand favorability. Running from August 9—31, , the campaign and brand lift study measured:. Bahasa Indonesia. Создание бизнес-аккаунта Создание успешных публикаций Показ рекламы в Instagram Продвижение публикаций Создание магазина в Instagram Побуждение людей к действию Оптимизация магазина Сотрудничество с авторами. Свежие новости и советы Мероприятия центра House of Instagram Истории успеха. Справочный центр Instagram Руководство по рекламе на Facebook Бесплатные онлайн-курсы. We were thrilled at Sephora when Reels rolled out in the Middle East and were keen on becoming the first retailer and beauty brand in the region to trial out this engaging format. We are pleased to see those results from the campaign and study. It has indeed had a positive impact on our Gen Z consumers. Произошла ошибка. We wanted to amp up our game to engage better with Gen Z while making Sephora campaigns more efficient. Adding Instagram Reels to the business-as-usual campaign had a direct impact on higher favorability and greater awareness among Gen Z compared to other Instagram videos during the same time. Instagram Reels is giving brands a new suite of tools to create immersive second video content. Предыдущий анализ примера Назад. Цели Создание бизнес-аккаунта Реклама в Instagram Продвижение публикаций Создание магазина в Instagram Разработка эффективной стратегии для Instagram Оптимизация магазина. Вдохновение Актуальные новости и советы Мероприятия центра House of Instagram Истории успеха Сотрудничество с авторами. Конфиденциальность Условия Справка.
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SEPHORA UAE
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Business plan per seat per year from 11 to 24 user
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Business plan per seat per year from 11 to 24 user
Guidelines for Setting Business Hours. We use three kinds of cookies on our websites: required, functional, and advertising. You can choose whether functional and advertising cookies apply. Click on the different cookie categories to find out more about each category and to change the default settings. Privacy Statement. Required cookies are necessary for basic website functionality. Some examples include: session cookies needed to transmit the website, authentication cookies, and security cookies. Functional cookies enhance functions, performance, and services on the website. Some examples include: cookies used to analyze site traffic, cookies used for market research, and cookies used to display advertising that is not directed to a particular individual. Some examples include: cookies used for remarketing, or interest-based advertising. Business Hours Age field values explained Дата публикации: Oct 13, Номер статьи базы знаний. Эта статья решила вашу проблему? Оставьте свой отзыв, чтобы мы могли стать лучше! Да Нет. Live chat: Начать чат. Cookie Consent Manager. General Information. Required Cookies. Functional Cookies. Advertising Cookies. General Information We use three kinds of cookies on our websites: required, functional, and advertising. Required Cookies Always Active. Functional Cookies Functional Cookies. Advertising Cookies Advertising Cookies. Back Button Cookie List. Filter Button. Consent Leg. Clear checkbox label label. Apply Cancel. Save Settings Accept All Cookies.
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