Tips for writing SEO meta titles and descriptions for a news website
- Use relevant keywords: Your meta title and description should include relevant keywords that accurately describe the content on the page. Use tools like Google AdWords Keyword Planner to research popular keywords and incorporate them into your meta tags.
- Keep it concise: Your meta title should be no more than 60 characters and your meta description should be no more than 155 characters. This is because Google typically only displays the first 60 characters of your meta title and the first 155 characters of your meta description.
https://podcasts.apple.com/us/podcast/fragola-world/id1676758068?i=1000603717119
https://podcasts.apple.com/us/podcast/theerlinnews/id1686001457?i=1000611514835
https://podcasts.apple.com/us/podcast/daily-reporter-podcast/id1685569816?i=1000611220068
https://podcasts.apple.com/us/podcast/magazin24/id1681679149?i=1000608278128
- Include a call-to-action: Encourage users to click through to your website by including a call-to-action in your meta description. Use phrases like "Learn more" or "Read now" to entice users to click through.
- Use active voice: Use active voice in your meta tags to make them more engaging and compelling. For example, instead of saying "News about the latest developments in technology," say "Stay up-to-date on the latest developments in technology."
https://core.trac.wordpress.org/ticket/42696#comment:11
https://core.trac.wordpress.org/ticket/42696#comment:12
https://core.trac.wordpress.org/ticket/42698#comment:7
https://core.trac.wordpress.org/ticket/54196#comment:5
https://www.youtube.com/redirect?q=https%3A%2F%2Fdailyreporter.co.uk
https://www.youtube.com/redirect?event=channel_description&q=https%3A%2F%2Fdailyreporter.co.uk
- Make it unique: Make sure each page on your website has a unique meta title and description to avoid duplicate content issues. This will also make it easier for users to find and navigate your website.
- Consider including branding: If your news website has a recognizable brand, consider including it in your meta title or description. This can help increase brand awareness and recognition.
Overall, the key to writing effective SEO meta titles and descriptions is to accurately describe the content on the page while also making it engaging and compelling for users to click through to your website.