Tips To Reevaluate Your Social Media Strategy - eGoodMedia

1. Consistency with the right tone

Undoubtedly COVID19 has impacted many businesses due to which most of them have paused the social media marketing and advertising. But remember consistency is the key to success. Creating social media content considering the current environment and regularly engaging users can help you to come out as a winner. Create short content depending on the current situation because things that were working two weeks back may not be effective today and today’s strategy may not be effective tomorrow.

2. Use appropriate Words in your message

Social media is all about creating short content using attractive and persuasive words. The words you use in your social media ads and posts play a crucial role in attracting users’ attention and relating to them. During COVID19 many businesses and brands have changed their social media conversational tone. Earlier brands used to include puns but in the current situation, it’s recommended to use appropriate words and avoid using insensitive words.

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