Tips For Capturing The Social Media Wave
Content create by-Olson Dobson
Before you can run out and jump into the complex world of television domination and plugging your company during the Super Bowl, you need to start somewhere. That "somewhere" should always consist of a good social media marketing plan. If you approach this correctly and follow the right advice, it will put you over top of the competition. You just need to handle it with more self confidence.
Use lists as much as possible. http://wikimapia.org/41702598/Red-Kite-SEO love lists because they are easy to read and easy to pass on to their friends. When you produce blogs or articles with lists, those who find the information you provide useful are more likely to pass the link onto others via Facebook, Twitter, or another social networking site.
Regardless of what you are writing for, make sure your titles are captivating and irresistible enough to get people to click through. When headlines or titles draw readers in to the point that they want to read more, you are more likely to entice more people to where you want them to go.
Be prepared to make mistakes in your social media marketing. Mistakes happen, and you need to view the mistakes you make as learning experiences. There could be a post that offends some niche group, or a typo that sheds a negative light on your company. Handle the mistakes professionally and quickly and learn from them.
YouTube can be a valuable social media marketing tool. This helps because visitors will already know what it is you're marketing, because they have already seen your videos. If someone comes to your site already knowing what you have to offer, they are more likely to end up buying something.
Create special offers for social media followers. Add in something that no one else is offering to get people to want to like your page. For example, do a contest for your social media fans. If that is not something that interests you, try offering them an exclusive product or service. You can also make announcements only on your social media sites.
Add comments, ratings and other tools for a friendly, easy to use website . Adding these social media functions to your site lets users decide the most popular content, and it gives them a voice and also makes them an active participant.
Take full advantage of social media by sharing images, videos and articles from respected and popular online users. Doing so will add a sense of authority and build a more credible reputation. Not only is this going to be interesting to those on your site, but if you show that you have association with those that are respected in your field, you will grow in reputation by default. Your sales will increase as you become accepted as an authentic and trusted voice in your niche.
Keep your Facebook page up to date with your most recent blog posts. As soon as your blog is published, update your Facebook page to reflect the new post. This allows your followers to access your fresh content as soon as possible. The sooner your content is available to others, the sooner it works for you to attract new visitors.
Blogging is a great example of social media marketing. Make sure that you take advantage of owning a blog to market your products and services to consumers. Post regularly on your blog so you can get exciting information out to the world, but also to remind people that you exist and so does your blog. People tend to forget about blogs that aren't often updated as they lose interest and move on.
Use the Facebook poll feature. This tool allows you to create a poll with as many different answers as you want for your friends to complete. This could be a great opportunity to get some feedback on your products and encourage your friends to interact with you and with each other.
Create more than one profile on a same site. You could for instance have a page on a social networking site for your business as well as a profile page for a fictional character you use as a mascot. You might be able to reach out to a slightly different target audience with each page.
Have a reveal tab on your Facebook page: only your friends or followers will be able to see it. Encourage people to 'like' your page so they can have access to this unique content. You could for instance reveal a unique coupon code to the Facebook users who have 'liked' your page.
Social network marketing is relatively new. You should try posting different kind of content and following new trends. Keep track of how interested your audience seems and stop using techniques that do not work well. You will be able to develop successful strategies through a process of trial and error.
Try to obtain a Twitter handle that is very close to your business name or brand name. Avoid handles like Jane7592 because nobody will remember you.. You want your name, and your brand, to be remembered so that consumers will look for it when they are shopping online or at the store.
To get a leg up on the social media marketing of competitors, embrace all forms of social media. Many companies assume that social media has matured and think they only need presence on Facebook, Twitter and YouTube to cover their bases. Savvy social media marketers remember that MySpace is still out there. Use it plus rising newcomers like LinkedIn, SlideShare and Google+ to expose yourself where other players are not.
When it comes to social media marketing, you're going to want to get involved in all areas that you can get your hands on. You're going to want to get yourself involved in YouTube, Facebook, Twitter, blogs, and other media outlets that can help your business reach all possible people. When you reach out to more people, your potential exposure is limitless.
Don't require too much initial involvement from your consumers. Forcing your visitors to immediately fill out surveys and personal information is a fast way to lose customers. Keep your customers comfortable by allowing them to access, and get a feel for your business before disclosing any personal information.
Consider hosting a giveaway or contest on Facebook that people will be able to enter either in person or online. As a prize, you can give customers products from your company. It's good for marketing yourself, as well as giving back to your fans and customers.
Being successful in the world of social media has a lot to do with how you portray yourself. The ideas presented here are all an attempt to make your business as attractive as it can be to the millions of people out there on these sites daily. Use the ideas here to get started today.
