Time to Rethink Telemarketing Services Strategy Amidst Covid-19 Pandemic
Aiden CarryThe loss of focus caused by Covid-19 has been detrimental for many businesses across the globe. Even though the lockdown restrictions are uplifted, the world is still at a standstill in so many ways. At times like these, fear and apprehension are driving the logic as common sense has taken a backseat. It is during times like these when good entrepreneurs are separated from the bad. Difficult decisions taken during such times play a pivotal role in driving future success. When it comes to business growth, telemarketing services have an important role to play. If you have stopped this endeavor due to Covid-19, it’s time to rethink business strategy.
Time to Introspect Telemarketing
Top business decision makers are introspecting many facets of business operations, but they are least bothered about call centers, especially telemarketing. Most of them believe call center service to be an additional task, much behind in the pecking order. But this is not how customers’ view it. Below are some profound viewpoints of modern-day customers:
• A stable and dedicated channel for transparency
• Assurance about quality of product/service
• Security assurance
During these challenging times, if you are not getting up close and personal with your customers, you are leaving them open to poaching by other brands. When we talk abound outbound call center services such as telemarketing, the situation is even more sensitive. At the same time that you are making efforts to keep hold of your existing customers, it is equally important to find new clients for your business. This is where telemarketing can help. Apart from such keeping on going on, you need to ask yourself:
• Will I be able to get back the lost revenue and stay competitive?
• Am I flexible enough with telemarketing strategy to align my vision as per industry changes?
• Do I have enough resources to improve my telemarketing campaign without increasing the manpower?
• Is outsourcing worth it or should I be concerned about data security?
Although one might not be focusing upon these questions, these self-interrogations might be a perpetual occurrence within your mind.
The Ultimate Guide to Bolstering Telemarketing Strategy in 2021
Without a shadow of a doubt, 2021 is going to be challenging for you as an entrepreneur (unless you are manufacturing Covid-19 supplies and raking in moolah from all corners). Therefore, a telemarketing strategy needs to be put in place, so that you can grow as a business regardless of what you are competing entrepreneurs are going through. Below is a guide that is conceptualized after analyzing each and every aspect of telemarketing service and its potential in 2021:
Software and Big Data analytics are the key
Call center software is fast becoming the differentiator between a good telemarketing campaign and a failed attempt. With systematic data capturing through Customer Relationship Management (CRM) tool, you can improve your understanding of potential clients and customers. It allows you to stay proactive, especially when you use Big Data analytics to make sense of vast amount of data accrued through day-to-day customer interactions.
Apart from CRM, Interactive Voice Response (IVR) management system can become a key asset for your business. If you have many potential clients who are hard to reach individually, IVR provides an option to broadcast automated calls with custom messages. This strategy can work well if your product is really good and you do not feel the need to convince customers. IVR with voice-recognition can provide other amazing options, which can be used to enhance the overall experience for the client.
Security is paramount
If you are finding it hard to run telemarketing services via an in-house department, then outsourcing can be a worthy alternative provided that it is done by a team of expert agents. But even more important than quality of your telemarketing is the quality of security, especially when you decide to outsource your business. Data Protection Act (DPA), when implemented correctly, can help you prevent unintentional information leak to unintended parties. It also stops call center agent malpractices and allows for better results in the longer run. The best telemarketing call center services take security very seriously and invest in strong security encryption to prevent data breaches.
Ethics and professionalism are more important than ever before
Covid-19 has provided us a new outlook into human emotions. During these times, building trust is difficult but more important than ever before. With a morally scrupulous telemarketing team, you can communicate in a much better way with your prospective clients. A professional telemarketing outsourcing services provider with experienced agents is the need of the hour, if you actually want to go the outsourcing way.
Bluechip Call Center is a leading provider for inbound and outbound call center services. We have an exceptional track record in the call center outsourcing domain and do our very best to build customer loyalty by inculcating trust. Our call center services have contingency systems in place, so that your telemarketing campaigns never stop irrespective of the worsening Covid-19 situation.
Summary
In the Covid-19 stricken world, you need telemarketing services to build upon your existing business credentials. By reaching out to potential clients in a transparent and trustworthy way, you can grow your business when your competitors are struggling to survive. Focusing on a successful call center strategy and implementing it can help you bring in new business in the shortest amount of time.
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