Tik Tok Youporn

Tik Tok Youporn

*First Published: Feb 26, 2020, 12:29 pm CST

Posted on Feb 26, 2020 Updated on Jan 27, 2021, 6:25 pm CST
MindGeek , the adult entertainment monopoly best known for operating the controversial porn site Pornhub , is trying to jump on the TikTok craze with YouPorn SWYP .
With SWYP, YouPorn promises “a new way to discover content by seamlessly scrolling through videos.” The site studies the viewer’s tastes and “recommends adult entertainment curated specifically for their viewing pleasure.”
SWYP works by showing users an excerpt from a porn video hosted on YouPorn. Mobile viewers can swipe left to see the full clip, swipe up to see the next video, or go back to the last video by swiping down.
Unlike TikTok, none of this takes place in a dedicated app. Instead, SWYP’s TikTok-like interface can be accessed directly from your phone via a direct URL . In an official press release regarding the feature, YouPorn advises users to add a home page link to the site for ideal performance.
In other words, SWYP isn’t really an app, nor is it that innovative. It’s a novelty interface that shows users free porn.
Free porn, by the way, that comes at a steep cost. As Vice warns, YouPorn “actively relies upon” pirated adult content to operate—as do its fellow MindGeek-owned properties Pornhub and Redtube. In fact, these “free porn” tube sites are linked to the porn crash of the late 2000s . In its wake, adult performers’ labor has been significantly devalued on the market.
“Now, sex workers operating on camming sites like LiveJasmin or subscription services like OnlyFans are having their content ripped and uploaded onto tube sites for free. When they try to take action against this, it often feels like they are screaming against a brick wall,” Vice’s Annie Lord wrote. “Porn stars don’t make as much money as they used to, and that’s a direct result of a cultural expectation that porn should be free.”
It’s unclear if SWYP shows viewers pirated material. But even if it doesn’t, engaging in MindGeek’s business model raises ethical dilemmas.
“I won’t lie, I’ve watched porn for free before. I also understand that having money to spend on entertainment of any kind is a luxury,” sex writer Sophie Ouellette-Howitz notes for Self . “[But] the people who create porn are already marginalized by the work they do, making it that much harder for them to get paid fairly for their labor in the first place.”
Update 4:22pm CT, Feb. 26: YouPorn communications director Alex Harris told the Daily Dot that YouPorn’s terms of service “only allows for users to upload content that they themselves own,” and that the site encourages users to flag questionable videos or file copyright notices.
Harris said hyperlinks are used to credit video creators. He added that the site uses a “state-of-the-art third party digital fingerprinting software” that “scans any new uploads for potential matches to copyrighted material.”
When asked if SWYP was intended to distract from Pornhub’s Girls Do Porn controversy, Harris said the company’s intentions are “pretty cut and dry.”
“SWYP was designed to be an easier, more visually enticing way to watch porn and discover new content,” Harris told the Daily Dot. “Nowadays people want to consume content as quickly as possible and SWYP provides our users with just that. They no longer need to click on play buttons.”
Ana Valens is a reporter specializing in online queer communities, marginalized identities, and adult content creation. She is a former Daily Dot staff writer. Her work has appeared at Vice, Vox, Truthout, Bitch Media, Kill Screen, Rolling Stone, and the Toast. She lives in Brooklyn, New York, and spends her free time developing queer adult games.
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YouPorn, the porn site you visit when your grandmother won't get off your jam about continuing to live in her basement a good decade after graduating high school with a 2.4 GPA, is today launching SWYP, a TikTok-inspired platform for scrolling through porn videos with relative ease.
This is a perfect solution for our short attention spans inundated with social media and endless scrolling.
SWYP will be part of the overall YouPorn mobile app experience, because that's where we're watching porn anyway. It's a fairly simple concept. The user swipes through videos, similar to swiping through TikTok, and either watches the video or doesn't watch the video. SWYP tracks your actions and recommends porn curated specifically to your swiping habits.
So when it comes to functionality of the app, it's very similar to TikTok. Obviously, since it delivers porn and not people doing weird things in grocery stores, that's where the comparisons end. Though, there might be some grocery store porn. Your fetish is your fetish. Fly your flag. Just, not in the produce section.
If there is one thing we love about the mobile internet and experience, it's swiping away our troubles while spending as little time as possible actually consuming content. In that, we consume as much content as possible without actually processing anything of substance in our brains. We're always consuming, always swiping, so why not do it with porn?
“At YouPorn, we are always trying to help our users discover their ideal adult entertainment experience. That is why we leverage more categories and are the first to deliver machine learning recommendations across all areas of the site,” says Charlie Hughes, Vice President of YouPorn in a press release. “Now with the addition of YouPorn SWYP, it is easier than ever for users to explore content based on their specific interests, thus always improving the recommendations within SWYP itself and everywhere on our site. SWYP was designed to be an easier, more visually enticing way to watch porn and discover new content.”
The machine learning recommendation engine for porn is a nice touch for a swiping porn app. One of the problems that porn faces with its consuming audience is the same thing Netflix faces. Often we spend more time looking for the right video (or show) than we do consuming it. How many times have you sat in front of the TV, scrolling through Netflix? How many hours spent holding your phone trying to find the right porn video? Swiping makes it that much easier. Consume tidbits, watch what entices you, next time something that you enjoy might pop up quicker than last time thanks to machine learning.
YouPorn is onto something with SWYP. It recognizes that not only is this a mobile marketplace, but it's a marketplace that doesn't have the attention span for not only searching for porn that aligns with particular tastes, but watching entire videos. Everyone who consumes porn content does so for different reasons. Now they can do it quicker and with a simple swiping motion. Doing it within an app and not a mobile browser is a huge selling point, for a free porn app.

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