Thumb Zone Test: Another Mobile-Friendly Design Approach
Remember the old touch screen mobile phone variants offered by Samsung, LG & Nokia in the late 2000s? Many of you might have purchased a few and enjoyed the corresponding features. Would you like to use them now? Of course not. Yesterday, they were like magic in the palm, today they are just obsolete, and maybe going to become antique a couple of centuries later. The problem with technology is that it doesn’t stop growing, neither do you as a tech professional.
The introduction of iPhones & Advanced Android Mobile Devices brought better options of touch-sensitive displays in 2011 for budding consumers, and the story still goes on. Today, such devices are super quick to swipe, lock, unlock, scroll & tap addressing a powerful display. The reason for concern just resides within your website design & navigation as per the relative mobile phone devices out there. Now, that’s where we need to fetch our speed & persistence.
Mobile responsiveness is very important these days. You can’t expect fine organic or referral traffic on your website if it is not compatible with tablet & mobile phone resolutions along with the PC. There may be other emerging demands for future gadgets & devices, then what are you going to do?
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Going through this article we’ll instruct you on the significance of the Thumb Zone in your web design and how you can create a potential Thumb Zone for your website’s mobile-friendly interface. You can retain many of your website visitors from going back to SERPs & other web pages by providing them a fast & smooth mobile-friendly thumb zone interface. Here’s how!
What is a Thumb Zone?
Many of you may wonder if Thumb Zone is a new feature update for the website’s mobile responsiveness. However, it is a web design standard that is focused on the thumb actions of the mobile phone users out there. It may help developers create a website design & a navigation menu relevant for mobile users. According to Josh Clark’s research, it is essential to consider the mobile phone holding posture of mobile internet users to analyze how you can create an ideal mobile responsive design.
The Thumb Zone focuses on the correct positioning of your website’s information structure, navigation menu, swiping corners, scrolling bars & CTA buttons for click through rates. All these essentials serve for your website’s mobile-friendly UX. The research implied by Josh Clark also depicts that 75% of smartphone interactions between the user & the phone are also thumb-centric. You can experience this by taking your own case on a daily basis. As such you can create a dedicated Thumb Zone for your website by going through the user requirements.
Thumb Zones are usually categorized into 3 main categories, depending on different kinds of mobile holding postures people adopt:
- The Natural Zone
- The Stretching Zone and
- The Tough Zone
The natural zone often consists of the half-bottom area of the user’s mobile screen. Moreover, it is the easiest spot for your thumbs to execute a movement. As such we suggest you should always place your website’s navigation menu somewhere at the bottom of your mobile-friendly design. However, it is not mandatory to follow such designs. If you take an example of an eCommerce site you’ll never find a navigation structure like that.
Benefits of a Thumb Zone Test
A Thumb Zone Test simply depicts an aspect of quality. It is the way through which you can show your concern regarding the UX on your website pages via smartphones. A mobile responsive website is usually the favorite of the search engines. The search engines often review what you’ve got for your mobile phone users and consequently rank you on the SERPs. By undergoing a Thumb Zone Test you can draw the following benefits for your web development goals:
- Thumb Zone Test helps you generate adequate mobile traffic
- Thumb Zone enhances the quality of your website
- Thumb Zone helps you gain new website visitors & clients
- It enhances your website aesthetics to some extent considering mobile users
- A pre-tested mobile responsive design can bring you considerable website traffic
- A Thumb Zone Test can intensify your website’s output & productivity
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How to Pass a Thumb Zone Test For Your Website’s UX?
When you start developing your website’s mobile-friendly user interface you must execute a proper plan for the entire procedure. However, initiating along with a WordPress website is quite easier at times. You see, many of the WordPress themes already come with a mobile-friendly design and you don’t have to care about multiple operations thereafter. Infect a few of them have already passed the Thumb Zone Test. For the rest of the web designers, the following guidelines could help you overcome the Thumb Zone Test efficiently:
- Watch out Your Navigation
Your website navigation pattern affects your Bounce Rate & Dwell Time most commonly. It is essential for both your desktop and mobile interface. Therefore, it should never trigger a Hard Zone on the mobile. You can make it innovative enough to serve various holding postures. Moreover, you must decide on the main constituents of your website’s navigation menu. There could be many lists & sub-lists you need to pay attention to considering your website theme.
2. Make it Cards-Friendly
Card Patterns often support the Natural Zone of your website’s mobile interface and therefore are very user-friendly for your mobile website. Plus, they represent a single action at a time your website user can take to proceed with his or her website tour. This may increase the Dwell Time for your specified web pages and help you retain your website traffic for a long time. You can create the following user actions for better performance:
- Sending
- Saving
- Closing
- Finished Button
- Okay Button
- Home Page
- Canceling Command
- Buying Command
- Cart Action for eCommerce, etc
3. Movement & Gestures
Movement & gestures simply depict the user’s thumb behavior. Different users apply different styles of tap, swipe, double-tap, press, pinch & dragging on your mobile responsive website. As the mobile devices are different and the internet connection may vary, they’ve got different ways to move their thumbs across the screen. Moreover, you can’t neglect the variations in the holding postures.
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Things You Need to Avoid
Undergoing your Thumb Zone Test you need to avoid certain things like Parallax Scrolling, Unrecognizable Shopping Cart, Inappropriate Hamburger Menus, etc. All these factors often serve an unpleasant user experience that you must figure out ahead of time. You can conduct a personal test to analyze the effectiveness of such factors.
Conclusion
Mobile responsiveness is never a solution but a gateway to new problems & issues related to your website design. Therefore we suggest you always get added support for your website building goal. SFWP Experts is your best conversion-centric WordPress website building partner and together we can create the best mobile responsive websites out there. Let us know your concern today!!
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