The collaboration marks an epoch-making moment in South Africa's online gaming sector.
Sunbet, a division of the famous Sun International, is regulated online betting in South Africa and has a strong focus on providing a more personalized gaming experience. Sunbet has decided to partner with Shape Games to implement the native app Frontend, enhancing the experience for customers.
Shape Games will build a customized user experience for the South African regulatory market with Camby and Bed for PAM Solutions offering sportsbook services for online and retail, while Sunbet will leverage Shape Games' award-winning platform, including Sportsbook and Casino Frontend, to provide a rich gaming experience.
The partnership with Sunbet is a direct result of the amazing synergy between Camby and Shape Games, which Camby acquired a year ago, and has successfully settled on Camby's clients, including Sunbet. The operator, who has had a long relationship with Cambi since November 2017, is undeniably in combination with a new collaboration with Shape Games to prove the synergy between the two industry leaders. This collaboration enables us to deliver more diverse and competitive products to the market, further strengthening our position in the industry.
Simon Gregory, Sunbet's CEO, said, "We have customer experience at the forefront of Sunbet, one of the driving forces behind our recent growth. In partnership with Shape Games, we aim to enhance the gaming experience of our customers by providing native apps for best-in-class Android and Apple users, and we will deliver a phenomenal personalized user experience that makes users love every moment on Sunbet."
Morten Tonen, CCO of Shape Games, said, "Our collaboration with SunBet is an important milestone because we teamed up to provide a highly personalized gaming experience for players in South Africa. It is a significant victory for us, who are not only our first customers in Africa, but also brought another precious customer from Kambi. We are proud that SunBet is tasked with providing a best-in-class native app experience for both Android and iOS users