The best cpa trackers for affiliate marketing

The best cpa trackers for affiliate marketing


Choose the best tracker for arbitrage with our review. Inside are 14 popular trackers, their main features and prices for comparison. You'll also find a list of trackers integrated with RichAds. Everything you need to make affiliate marketing as easy as possible.

The first and most important tool that an affiliate marketer needs is a tracker. Without it, the process of running an advertising campaign becomes like wandering in the dark in search of a treasure.

Sure, you can calculate your profits in Excel. But why waste time on it, if the tracker can do all the work for you? You can keep everything under control and effectively manage your campaigns for little or no cost.

Inside is not only an overview of 14 trackers, but also a table with prices and trial lengths, and a list of trackers integrated with RichPush and RichPops.

What is a tracker and does an arbitrator need one?

The tracker is a tool that collects information from the advertising network and information on conversions from the affiliate network in one place. The tracker can track multiple advertising campaigns at once, and you get a tool that has all the statistics you need for testing and optimization.

The first purpose of the CPA Tracking Software is to monitor all campaign parameters and analyze traffic, including the device and source of user traffic, the browser and OC people use, and the creative that people like best.

The second function of the tracker is to consolidate all media buying processes in one place, so you don't have to switch between different sources. This allows you not to miss anything during analysis.

Of course, you can find anti-fraud tools and other useful features in trackers, but that's more of a nice addition. The main thing is the data.

On the one hand, it may seem that the tracker is an expensive toy, which is not really needed. But it is not. It's especially important to have all the data in front of you when you're starting out in affiliate marketing. A tracker is a tool worth paying for + there are free options.


How to choose a tracker?

When choosing a tracker, of course, you need to understand your needs. First, what countries you will work with: those nearby or around the world. Second, how many events you plan to process per month. This information will help you choose the right option among trackers and different rates in them.

The most important thing at the beginning is to decide which tracker - cloud and server (self-hosted or cloud-based) - you need. There is no definite answer as to what is better and what is worse.

What is a cloud tracker?

Cloud trackers are faster and cover all GEOs. You can work with all parts of the world at once and get information as fast as possible. A great choice for campaigns in different GEOs, especially long-distance ones. The speed of processing and data transfer will be as fast as for neighboring countries.

But there is one "but": you will have to immediately calculate how many events you need to process with the tracker and choose the appropriate rate. If you exceed the limit, you will have to pay extra for additional events. Typically, the free versions are available up to 100,000 events, and the cheapest tariff - up to 1,000,000 events per month.

What is a Server Tracker?

If you choose a server tracker, you have to spend a lot of money at the very beginning. You need money for buying and installing a server. More will not have to pay.

But even in this case, there is a "but": The server tracker is an excellent choice for advertising campaigns in neighboring countries with the country where the server is installed. The further away the server is from the country, the more traffic you will lose. Therefore, you will have to install additional servers to work with remote countries. But you don't have to pay for events or the volume of traffic that will go through the tracker.

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