The best chicken sandwich.

The Ch'King includes a hand-breaded chicken filet, pickles and a signature sauce served on a potato bun. Customers can also get a spicy version which includes a "spicy glaze," says the fast-food chain, or a Deluxe version with lettuce and tomato.

The Burger King Menu Breakfast offer including a free Whopper is valid until June 20.

In 2019, Popeye's launched its first-ever chicken sandwich, fueling a surge in offerings from rival restaurants, including McDonald's and Wendy's.

“We committed to not half-assing our sandwich, so we took our time to get it right –two years, to be exact,” says Richard Guest, vice-president of marketing communications at Burger King North America. “We ran a ton of market tests to perfect the product, then conducted a four-phased roll-out and training program in partnership with our franchisees to ensure we made the best possible hand-breaded chicken sandwich.”

To spread the word, the brand has enlisted Golden Globe and Emmy Award-winning actor Paul Giamatti – best known for his roles in Billion, Sideways and John Adams – to narrate ‘Nightmare’, the first of four spots created to promote the new sandwich.

The film, a dark, comedic manifestation of the King’s deepest fears, is Burger King’s way of telling us that the new Ch’King is, well, scary good. Maybe good enough to usurp the Whopper’s throne.

The spot, created by the brand’s agency of record, David, opens with a scene of the King being bombarded by social media posts attesting to the deliciousness of the Ch’King. One YouTuber says: “The Whopper better run.”

The King falls into a dreamlike alternate reality where fast-food goers, in a trance-like state, are going berserk over the new chicken sandwich. A woman clucks ominously at the camera. “Is this foul play?” Giamatti pleas dramatically.

“Has the Whopper finally met its match? Will this cluckin’ nightmare end... or is it only the beginning?”