The Worst Advice We've Heard About Content Marketing On Social Media
How Content Marketing and Social Media Work Together
While social media and content marketing could appear to be two distinct things, in reality, they work in tandem. Brands can maximize the impact of a massive piece of content, such as a blog post or white paper by sharing small pieces of content on their social media channels.
A strategy can help you focus and optimize your efforts to extract the greatest value from each piece of content. It helps you to stay clear of vanity metrics and evaluate what is most important to your business, such as the brand's recognition or website traffic.
1. Identify Your Audience
Social media marketing is a great way to connect with prospective customers and develop relationships. Before marketing content planner can create the best content for your followers, you must first know them. This will help you develop a strategy that is more likely to reach your goals and increase your bottom line.
The best way to begin is by monitoring the people who follow your company on social media and also who interacts with your posts. What are their interests? And what do they need? What kinds of information do they search for and what is their reason? This information will enable you to target similar users across different social media platforms.
You can also learn more about your audience if you study the content of companies within your field. What kinds of posts are they creating and sharing? What kind of content is proving successful for them? This will provide some information on how to create content.
Finally, you can also contact your followers on social media to see what they want to hear from you. For instance the clothing retailer ModCloth frequently asks its customers to submit photos of themselves wearing their products. These photos are then featured on the social media pages of the retailer. This helps the brand feel more connected to its customers and can boost engagement.
It's time to create and distribute content once you've identified and defined your target audience. Track your metrics but only those that are related to your SMART goals and KPIs, which you established in Step 1. Remember that not every content will be successful in the first few days, but you will eventually see the results if you're consistent and stick to your plan.
2. Create a Strategy
You need a plan to grow your social media presence. The posting of random content without goal or strategy isn't likely to help you gain new followers or get them to visit your website or convert into a client or customer. Instead, create a documented content strategy that you and your team follow. This will assist you in setting SMART goals, develop and share content regularly and evaluate your results.
Start by creating your social media marketing strategy using buyer personas (or fictional representations) of your ideal customers. Then, think about the types of content they prefer and the formats that work most effectively on each platform. Instagram and TikTok, for example are excellent platforms for visual content such as photos and short videos. Twitter, on the other hand, is better for posts that are text-based or linked.
Also think about how you can utilize each platform to present your brand in unique ways. For instance, Instagram is a great platform for fashion brands to showcase their unique designs and products. In the same way, Stumptown Coffee Roasters uses their Facebook page to highlight events and locations across the country.
Another effective way to boost engagement on your social media pages is to invite your followers to interact with you through the use of call-to-actions in your posts. For example, if for instance you are hosting an announcement or giveaway invite your followers to leave comments or tag their friends or share the post with their friends.
Don't forget that social media is a fantastic platform to display customer testimonials and reviews. They can be extremely effective in increasing the trust of your audience, especially when they come from social media users that are either using or recommending your product or service.
3. Create Content
In order to effectively promote your business on social media, you have to create content that reaches your intended audience. This can be achieved using a variety methods, including blogging videos information graphics, podcasts, infographics, and many more. It is also important to think about the kind of content your audience wants to share and view. Research shows that information and promotional posts score lower on social media than personal and enjoyable content.
Once you've identified your target audience and marketing goals, it's now time to think about the type of content that you want. Ideally, you should mix promotional posts with informative, entertaining, or educational posts. This increases the likelihood of your audience becoming a customer by enhancing their engagement with your company.
Interviewing thought leaders is a popular method to produce content. This is a great way to learn about the most recent trends and strategies in your particular field and also gives you a chance to market your business by sharing the article with the individuals who were interviewed on their own social networks.
Other types of content include industry news updates, tips, tricks and hacks. Think about adding images to your posts. This has been proven more effective in attracting attention and boosting engagement.
Finally, it's also important to monitor your content's performance and make necessary changes. For instance, if one format of content is not performing well, you might need to alter the subject or the angle from which it's being shared.
4. Share Your Content
If you've created a strategy and created appealing content, it's crucial to share it on social media. This is a great way to increase your reach and gain new customers. Be sure to keep your updates short and include appealing titles. Be sure to share different types of content like videos, images, text, and links are all great alternatives.
You can also try to generate interest by posting your content across different platforms at different times. This will ensure that your content is seen by the most people.
You might also think about partnering with influencers, or even running an event. This could be an effective way to increase traffic and generate buzz for your brand.
Once your audience starts to trust you as an authoritative source, they are more likely to be engaged with your content and turn into customers. It is important to place more emphasis on quality than quantity when it comes time to start implementing content marketing.
It's important to note that if you're employing a pillar approach to content marketing, it is recommended to share links to your long-form content on social media. This will give your readers an idea of what to expect and encourage them click through to read the whole article or blog.
It's often difficult to understand why a certain piece of content is shared more than other content. However, it's worthwhile studying the psychology behind sharing to find out what drives people to share certain types of content. This will help you formulate a a better strategy for marketing content in the future.
5. Track Your Results
It is essential to track the results after having created your content and then shared it. You'll be able to tell if your strategy has worked or if it is necessary to modify it. You may find that certain platforms or types are more successful than others, or some kinds of content are more engaging than others. You can make use of tools such as Mention and Hootsuite to track your reach on social media and track how your content is performing.
It is also helpful to remember that just because your content is performing well doesn't mean that you should stop sharing it across all platforms. It is important to tailor the content of each platform to the audience it is targeting and follow the best practices. You can avoid irritating your audience by not causing unnecessary stress.
When analyzing the results, be sure to include all metrics that are important to you and your staff. Select metrics that align with your goals and KPIs SMART Be sure to differentiate them for the different social media platforms you're using.
It is possible to combine content marketing and social media successfully if you have the right strategy and tactics. This will allow you to increase brand awareness and drive traffic to your website, increase leads, boost revenues, establish authority and much more. For more information on how to implement a successful strategy for content marketing, check out this free guide to download from DemandJump. It offers strategies, case studies and more from companies like yours that beat the algorithms and have won in content marketing. Sign up to get your copy today!