The Three Components of SEO

The Three Components of SEO

SEO York Consultant

Search Engine Optimisation

When it comes to SEO.

There is a lot of unnecessary complications thrown into the mix with a range of jargon and acronyms.

Such as:

  • E.A.T
  • September Update 2019
  • Penguin

And more.

When really, when you break it down.

It just boils down to three main areas of SEO that you need to worry about and that's the following:

  1. Technical SEO
  2. Off Page SEO
  3. On Page SEO

Now let's break down exactly these actually mean.

But first, I just want to do a quick self plug of who I am.

I'm Harry an SEO York Consultant - who has been practicing SEO for the past 5 years.

Technical SEO

The phrase Technical SEO refers to optimizing your site for crawling and indexing, but can also include any technical process meant to improve search visibility.
SEO Audit

Basically Technical SEO is all about making sure your website 'works' - and it works well.

You want to serve Google what it wants to see, and what it wants to see, is a website that is good at serving the visitors that are actually coming to your website.

It's a win, win for everyone.

So what does a visitor want to see? Well, you can name them yourself - What Do You Want to See When Visiting a Website?

  • A fast website?
  • A secure website?
  • A website from dead pages?

These are all ranking factors that can improve your ranking positions and consequently the amount of organic traffic you are getting.

Is your website broken?

Find out here by getting yourself a SEO Audit.

Off Page SEO

"Off-page SEO" (also called "off-site SEO") refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). 
Link Building.

Off Page SEO, really just refers to backlinks.

What's a backlink?

When one website links to another. This is literally an example of a backlink from going to Linkedin.

Specifically my profile. (Feel free to get in touch).

Why would a website want backlinks?

It basically helps with increasing the domain rating of the site. The domain rating measures the "ranking power" that Google associates with it.

More backlinks = More ranking power = Higher Ranking Positions = More Traffic.

On Page SEO

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. 
Optimise Your Page.

What you are reading now is literally on Page SEO.

The fact that I mention "three components of SEO" in the title would be great if that's the keyword that I am targeting.

On Page SEO as detailed above is largely about what a visitor actually sees on the page.

It's what Google reads to understand what the page is actually talking about and whether it's right to serve for its users.

For instance.

If we were trying to rank for the term Apple.

Mentioning "Steve Jobs", the 'iPhone" - it will understand that we are talking about the company.

However, if we start mentioning "Red Delicious" and "Granny Smith", it will know that we are talking about the fruit.

All three components of SEO are needed in order to get a successful SEO campaign.

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