The Surf School Business Model

What the surf school business model looks like and what its economics produce

The Model

The California surf school business model -- the combination of the group lesson, the private lesson, the equipment rental, and the specific multi-session programme that the surf school packages for the tourist and the local beginner -- is the specific commercial model whose economics the accountability journalism of the surf industry requires examining.

The Economics

The economics: the group lesson is the specific high-volume, low-margin product whose revenue the surf school depends on for the base business; the private lesson is the higher-margin product whose revenue supplements the group lesson base; and the specific rental income that the equipment fleet generates is the third revenue stream.

Surf LA Coverage

Surfing LA covers the surf school business model because the accountability journalism of the surf industry requires examining the commercial infrastructure that has made surfing accessible to the specific population whose first wave was caught in a surf school lesson.

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The coverage continues at Bohiney Magazine and The London Prat. Surfing LA covers Southern California. More next week.

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