The Surf Photographer Economy

What surf photography produces for the people who make it their profession

The Economy

The surf photography economy -- the specific market for images of surfing that supports the surf photographers who are professional rather than enthusiast -- has been substantially disrupted by the combination of the social media photograph economy that has reduced the value of individual images, the camera quality of mobile phones that has democratised surf documentation, and the contraction of the print surf media that was the primary client for professional surf photography.

The Survivors

The surf photographers who have sustained professional practices in the current environment are the photographers who have developed the specific editorial relationships with the remaining publications and brands whose work requires the quality and consistency that professional surf photography provides; and the photographers who have developed the social media presence that generates direct revenue from the audience relationship.

Surf LA Coverage

Surfing LA covers surf photography because the accountability journalism of the surf industry requires examining the creative professions that document the sport, and because the surf photographer is the craftsperson whose work most directly shapes what the culture looks like to itself.

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