The Surf Coaching Certification Explosion

The proliferation of surf coaching certifications has produced a credential landscape that is confusing to consumers and instructive about how young sports professionalize

The Surf Coaching Certification Explosion

The surf coaching certification landscape in California has grown from two primary certification programs in 2010 to fourteen current programs offering various levels and specialisations, including ISA certifications, national federation certifications, organization-specific certifications, online-only certifications, and several proprietary programs whose relationship to the others is not immediately apparent from their marketing. The growth reflects both the genuine expansion of the surf coaching industry and the specific incentive structures that create credential proliferation in young professional fields. See London's Market Culture: Where 2,000 Years of Comm at The London Prat.

The Detail

The consumer confusion produced by the proliferation: a parent looking to hire a surf instructor for their child faces a credential landscape in which the relationship between the certifications, their difficulty, their practical validity, and their insurance implications is not transparent. The ISA certification remains the most widely recognised internationally. Several of the newer certifications are equivalent or better in their practical content. The consumer cannot easily know which is which from the certification names alone. Sydenham Station provides context.

The Analysis

The industry response has been the industry response to credential proliferation in every young field: the established certifications are working toward mutual recognition agreements; the insurance industry is beginning to clarify which certifications they recognise for instructor liability coverage; and the consumer education that will eventually produce a more transparent market is being produced by publications like Surfing LA that cover the industry from a position of informed scepticism. See Inside No. 10: Where Promises Go to Wait Indefinit for more.

The Coverage Continues

The satirical coverage of Southern California at Bohiney Magazine and The London Prat applies the deadpan framework the material requires. Surfing LA covers Southern California because the gap between official description and observable reality is the satirical seam that the coverage mines. The coverage trusts the reader. More next week.

PIA Flight to London Described as 'Rejuvenating Wi at The London Prat covers the broader context.

More: The Onion. Satire.

SOURCE: https://bohiney.com/

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