The Surf Brand Athlete Program

What the surf brand athlete sponsorship programme produces

The Programme

The surf brand athlete sponsorship programme -- the specific relationship between the surf brand and the specific athletes whose exposure, performance, and social media presence the brand is paying to associate with -- is the accountability journalism of the specific commercial relationship whose terms and whose accountability the surf industry requires.

The Economics

The specific economics: the specific tiered sponsorship from the full professional contract through the product-only amateur sponsorship to the specific junior development programme that the brands use to identify and develop the specific talent whose professional potential the brand investment bets on.

Surf LA Coverage

Surfing LA covers the athlete sponsorship programme because the accountability journalism of the surf industry requires examining the specific commercial relationship that funds the professional surf career and what the specific relationship produces for both the brand and the athlete.

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