The Self-Advertisement Approach To Dating Male-Female Differences
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The Self-Advertisement Approach to Dating : Male-Female Differences ROSEMARY BOLIG, PETER J . STEIN, AND PATRICK C . MCKENRY* A content analysis was performed on profiles or self-advertisements from a magazine for singles to identify categories of exchange used by men and women .
Men's profiles emphasized attractiveness of potential respondents, but women emphasized their careers, intelligence, and education . (JAC) Descriptors: Advertising , Age Differences , Content Analysis , Dating (Social) , Interpersonal Attraction , Sex Differences , Social Exchange Theory
Attractive body (more important to men) Attractive face (more important to men) Earning potential (more important to women) Ambition (more important to women) Kindness (equally important to both)
Currently, however, child researchers have tended to assess gender identity by directly asking children about their personal feelings regarding being male or female such as asking children the degree to which they feel that they are typical members of their gender group and the extent to which they are content with being a member of their gender group (e .g ., Egan and Perry 2001) . However, there may be developmental constraints in collecting such data as younger children may not be able to . . .
The main purpose of this paper is to explore the psychological differences between men and women and then make suggestions for possible applications to the advertising format . Psychological research has shown that women tent to excel in empathy and interpersonal relationships and tend to minimize hostility and conflict .
with men, women place greater emphasis on committed relation-ships as a context for sexuality . Third, aggression is more strongly linked to sexuality for men than for women . Fourth, women's sexuality tends to be more malleable and capable of change over time . These male-female differences are pervasive, affecting thoughts and feelings
Only a few main differences appeared: Compared with women, men could throw farther, were more physically aggressive, masturbated more, and held more positive attitudes about sex in uncommitted relationships . Furthermore, Hyde found that gender differences seem to depend on the context in which they were measured .
Men talking together will very often be side to side at an angle, a position that's more comfortable for them . Women may interpret this as being secretive or uninterested . Men approach moral issues looking at individual rights and considering what is just and fair . Women approach them with caring and compassion and constantly consider relationship .
The age gaps spanned anywhere from 10 to 14 years, with women in their late 40s and early 50s enjoying relationships and/or marriage with men in their late 20s or 30s .
Women tend to perform better in social situations than men do . Men tend to excel at more abstract thinking and task-oriented jobs . Again, this may stem from the traditional gender roles whereby women had to work together to accomplish more complex tasks while men spent more time alone stalking prey .
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The Self-Advertisement Approach To Dating Male-Female Differences
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