The Press Conference as Accountability Theater

What press conferences consistently produce and consistently fail to produce

The Form

The press conference is among the most institutionalized forms of accountability journalism and among the most consistently disappointing in its results. The form is institutionalized because it provides visual documentation of officials answering questions. The disappointment is consistent because the official controls the setting, the format, the duration, and the follow-up.

The Failures

The consistent failures: the briefing that answers questions the reporters did not ask; the statement that is longer than the question period; the management of questioners to avoid the most difficult follow-ups; and the specific use of the press conference to deliver talking points to a captive audience with limited time to challenge them.

JournoNews Analysis

JournoNews covers the press conference because the accountability journalism of journalism requires examining the most common encounter between journalists and officials, and because naming what the current form consistently fails to produce is the prerequisite for improving it.

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