The Polaroid Project

The Polaroid Project

👓 Ewing William A.
The Polaroid Project

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The Polaroid Project

✅ Polaroid founder Edwin Land regarded his 👤👨⬅️ invention as more than a technical accomplishment or a convenient medium 🔉 for both professional photographers and ➕ consumers - he 👤👨 saw 👀 Polaroid as a means of artistic 👨‍🎨 expression 🗯️. At Lands behest, and ➕ starting from a collaboration with Ansel Adams in 1️⃣9️⃣4️⃣9️⃣, Polaroid built an artists 👨‍🎨 liaison programme in which artists 👨‍🎨 and ➕ photographers would donate prints 👣 in return ↪️ for materials and ➕ access ♿️ to cutting ✂️-edge Polaroid technology - including the legendary 2️⃣4️⃣ x 2️⃣0️⃣ inch Polaroid camera 📷️. Over the next five 5️⃣ decades, the Polaroid collections in both the United States and ➕ Europe 🌍️ became world 🗺️-renowned for the stellar list of names 📛 whose work ⚙️ it contained. Following Polaroids second 🥈 bankruptcy in 2️⃣0️⃣0️⃣8️⃣, the collections were fragmented - the US 👥⬅️ and ➕ European 🏤 collections were split and ➕ key 🔑 works ⚙️ were sold at auction. A comprehensive view of the collection was no longer possible - until now.
With an associated, internationally touring exhibition opening 😃 in June 2️⃣0️⃣1️⃣7️⃣, The Polaroid Project is the only book 📚️ to bring together both the outstanding photography created by the artists 👨‍🎨 and ➕ photographers Polaroid worked ⚙️ with, alongside the technical objects and ➕ artifacts from the MIT Museum 🖼️ archive. Curated by William A. Ewing 🐑 and ➕ Barbara Hitchcock, and ➕ with texts from other leading critics, curators and ➕ writers that discuss the Polaroid phenomenon in terms of artistic 👨‍🎨 output and ➕ lasting legacy on design, technology, society and ➕ business 👨‍💼, this book 📚️ is the definitive publication for the many who have a deep love ❤️ of Polaroid.



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