The One Week Promoting Action Plan Is The Road Map To Affiliate Success For Newbies

Suzanne Paling is the principal and founder of Sales Management Services. She has over twenty years of experience in sales consulting, sales management, and sales for both field and inside sales organizations. Ms. Paling founded Sales Management Services in 1998 to give practical advice to business executives, owners, and entrepreneurs seeking to increase their revenue and increase their sales organization's performance.Do not abandon advertising that's working - but keep trying to improve it. And regularly test new things to understand how they work for you. If you never make any changes in your advertising, your sale enablement will eventually decline.Think: What overlooked fact makes your product work quicker than the competition's? What makes it more convenient, more effective, more cheaper or cost effective?14. At the end of the year, write a personal note to each member of your sales team, highlighting how they have contributed to the organization in the previous twelve months.Consider this, how many sales were lost where your company did not have the capacity or technology to do the job - probably very few. How many were lost on cost? Probably many - as your sales person said, but was it really price? My experience consulting thousands of sales people on a zillion sales suggests B2B sales are lost because the sales roadmap staff did not know what the criteria for winning was - especially the criteria of this high level powerful decision makers. Even on the cost sensitive prices, winners know what cost to get close to and what can be left off to get it there.Attendance at these meeting is required and everyone is to participate. Peer pressure is one of the strongest sales management tools and this weekly sales meeting is the best place to exert pressure.Reason number two is a confusion between advertising skills (attracting attention) and selling skills (earning the sale) within the entire sales process. This confusion is partly responsible for the inability to procure the desired results of an earned (a.k.a. closed) devotion (a.k.a. deal). Now the organization has even more individuals in"Ketch-Up" style and is working harder not smarter.To make this work, however, senior management will need to provide great training, and great supervision. Sales people will require coaching, reinforcement, and a great deal of attention. But isn't that what sales direction is suppose to do?