The Medium Is The Massage

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Basically, in its fundamental essence, The Medium is the Massage is a graphical and creative representation of his " medium is the message " thesis explored in Understanding Media . By playing on words and using the term "massage," McLuhan suggests that modern audiences enjoy mainstream media as soothing, enjoyable, and relaxing.
en.wikipedia.org/wiki/The_Medium_I…
Who is the author of the medium is the massage?
Who is the author of the medium is the massage?
The Medium Is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. It was published by Bantam books in 1967 and became a bestseller with a cult following.
en.m.wikipedia.org/wiki/The_Medium_Is_the_…
Which is the medium, the message or the medium?
Which is the medium, the message or the medium?
McLuhan proposes that a communication medium itself, not the messages it carries, should be the primary focus of study. He showed that artifacts as media affect any society by their characteristics, or content. McLuhan uses the term 'message' to signify content and character.
en.m.wikipedia.org/wiki/The_medium_is_the_…
What are the different types of massage mediums?
What are the different types of massage mediums?
A massage medium is a lubricant that enables the therapist’s hands to move freely and smoothly over the client’s skin. The three most common mediums are: oils, creams and powder. For most treatments I use a blend of base oils comprising of Jojoba, wheatgerm, peach kernel and grapeseed.
brightlady.com/bright-lady-massage-bowen…
When did Marshall McLuhan say the medium is the message?
When did Marshall McLuhan say the medium is the message?
"The medium is the message" is a phrase coined by Marshall McLuhan introduced in McLuhan's book Understanding Media: The Extensions of Man, published in 1964. McLuhan proposes that a medium itself, not the content it carries, should be the focus of study.
en.m.wikipedia.org/wiki/The_medium_is_the_…
https://en.m.wikipedia.org/wiki/The_Medium_Is_the_Massage
Cited by: 3970
Author: Marshall McLuhan
Publish Year: 1967
Pages: 157
The Medium Is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. It was published by Bantam books in 1967 and became a bestseller with a cult following. The U.K. edition was published by Allen Lane Penguin Books using cover art by Newsweek photographer Tony Rollo.
The Medium Is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. It was published by Bantam books in 1967 and became a bestseller with a cult following. The U.K. edition was published by Allen Lane Penguin Books using cover art by Newsweek photographer Tony Rollo.

The book is 160 pages in length and composed in an experimental, collage style with text superimposed on visual elements and vice versa. Some pages are printed backwards and are meant to be read in a mirror. Some are intentionally left blank. Most contain photographs and images both modern and historic, juxtaposed in startling ways.
www.mcluhan.ru/articles/the-medium-is-the-message-chto-eto-znachit
Теолл прав, полагая, что в работах Маклюэна больше поэтического языка, чем философии. Афоризм «the medium …
This Is Marshall McLuhan - The Medium Is The Massage (1967)
This is Marshall McLuhan: The Medium is the Message
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YouTube: HOT or COOL? Is the Medium the Massage?
The Medium is the Message by Marshall McLuhan | Animated Book Review
https://en.m.wikipedia.org/wiki/The_medium_is_the_message
McLuhan uses the term 'message' to signify content and character. The content of the medium is a message that can be easily grasped and the character of the medium is another message which can be easily overlooked. McLuhan says "Indeed, it is only too typical that the 'content' of any medium blinds us to the character of the medium". For McLuhan, it was the medium itself that shaped an…
McLuhan uses the term 'message' to signify content and character. The content of the medium is a message that can be easily grasped and the character of the medium is another message which can be easily overlooked. McLuhan says "Indeed, it is only too typical that the 'content' of any medium blinds us to the character of the medium". For McLuhan, it was the medium itself that shaped and controlled "the scale and form of human association and action". Taking the movie as an example, he argued that the way this medium played with conceptions of speed and time transformed "the world of sequence and connections into the world of creative configuration and structure". Therefore, the message of the movie medium is this transition from "lineal connections" to "configurations". Extending the argument for understanding the medium as the message itself, he proposed that the "content of any medium is always another medium" – thus, speech is the content of writing, writing is the content of print, and print itself is the content of the telegraph.

McLuhan frequently punned on the word "message", changing it to "mass age", "mess age", and "massage". A later book, The Medium Is the Massage was originally to be titled The Medium is the Message, but McLuhan preferred the new title, which is said to have been a printing error.

Concerning the title, McLuhan wrote:

The title "The Medium Is the Massage" is a teaser—a way of getting attention. There's a wonderful sign hanging in a Toronto junkyard which reads, 'Help Beautify Junkyards. Throw Something Lovely Away Today.' This is a very effective way of getting people to notice a lot of things. And so the title is intended to draw attention to the fact that a medium is not something neutral—it does something to people. It takes hold of them. It rubs them off, it massages them and bumps them around, chiropractically, as it were, and the general roughing up that any new society gets from a medium, especially a new medium, is what is intended in that title".

McLuhan argues that a "message" is, "the change of scale or pace or pattern" that a new invention or innovation "introduces into human affairs".

McLuhan understood "medium" as a medium of communication in the broadest sense. In Understanding Media he wrote: "The instance of the electric light may prove illuminating in this connection. The electric light is pure information. It is a medium without a message, as it were, unless it is used to spell out some verbal ad or name." The light bulb is a clear demonstration of the concept of "the medium is the message": a light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that "a light bulb creates an environment by its mere presence". Likewise, the message of a newscast about a heinous crime may be less about the individual news story itself (the content), and more about the change in public attitude towards crime that the newscast engenders by the fact that such crimes are in effect being brought into the home to watch over dinner.

In Understanding Media, McLuhan describes the "content" of a medium as a juicy piece of meat carried by the burglar to distract the watchdog of the mind. This means that people tend to focus on the obvious, which is the content, to provide us valuable information, but in the process, we largely miss the structural changes in our affairs that are introduced subtly, or over long periods of time. As society's values, norms, and ways of doing things change because of the technology, it is then we realize the social implications of the medium. These range from cultural or religious issues and historical precedents, through interplay with existing conditions, to the secondary or tertiary effects in a cascade of interactions that we are not aware of.

On the subject of art history, McLuhan interpreted Cubism as announcing clearly that the medium is the message. For him, Cubist art required "instant sensory awareness of the whole" rather than perspective alone. In other words, with Cubism one could not ask what the artwork was about (content), but rather consider it in its entirety.
Wikipedia · Текст по лицензии CC-BY-SA
https://www.massagetoday.com/articles/14097/The-Media-is-the-Massage
Перевести · 16.09.2009 · September 16, 2009. The medium is the message. – Marshall McCluhan. One of the first things that a journalist learns is to ask and get …
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Перевести · 29.07.2018 · Melanin-free documentary but still relevant.#####Reelblack's mission is to educate, elevate, entertain, enlighten, and empower through Black film. …
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Перевести · 19.07.2021 · Marshall McLuhan's work documented in this landmark film from 1967... Watch and …
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Перевести · 27.07.2021 · Top 10 Best the medium is the massage in 2021 Comparison Table. Sale Bestseller No. 1. The Medium is the Massage. …
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Маршалл Маклюэн – философ и исследователь медиа
Не утихают споры о том, что Маршалл Маклюэн в действительности хотел сказать своим знаменитым афоризмом – “The Medium is the Message”. Послушаем мнение авторитетного российского маклюэноведа И.Б. Архангельской:
…Маклюэн, возможно, хотел сказать, что тип и форма медиа (generic form of media) важнее того значения (meaning) или содержания (content), которое оно передает, т.е. сама форма средства коммуникации меняет наше сознание.
Анализ толкований данного высказывания М. Федерманом («новое средство коммуникации несет новый тип информации»), П. Левинсоном (использование определенного средства коммуникации во многих случаях имеет большее значение, чем содержание передаваемого сообщения), Д. Мейровицем (любой артефакт выступает в качестве сообщения для общества в целом), доказывает тот факт, что многие положения теории Маклюэна могут быть восприняты неоднозначно. Однако главным, на наш взгляд, в формуле «the medium is the message» является технологический подход к средствам коммуникации. Сообщение может быть по-разному понято и расшифровано, может иметь иное значение в зависимости от того, в какую оболочку оно упаковано: рукопись, печатный текст, устное высказывание, радио или телевизионную передачу (причем жанр текста и передачи влияет на смысл сообщения). Для успешной коммуникации необходимо, чтобы адресат был хорошо знаком со средством коммуникации, которое использовано для передачи информации, мог его расшифровать, понимая суть высказывания, при этом учитывая контекст, подтекст, особенности средства коммуникации.
Отчасти Д. Теолл прав, полагая, что в работах Маклюэна больше поэтического языка, чем философии. Афоризм «the medium is the message», по его мнению, может, как и мистические мантры, иметь много значений и породить много толкований в зависимости от нового подхода или точки зрения, метода исследования, восприятия, отношения к новым технологиям[1]. Возможно, это объясняет причину, по которой специалисты из самых разных областей знания находят в работах Маклюэна предмет для исследования в своей сфере.
Цитата из автореферата диссертации Архангельской И.Б., 2010
См. также: The Medium is the Massage – страницы легендарной книги. Знаете ли вы почему “massage”, а не “message”?
Метка: The Medium is the Massage Из рубрики: Публикации о Маклюэне | Опубликовал: mcluhan.ru, Декабрь 30, 2011

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