The Importance And Effects Of Website Design
The adage "beauty is in the eye of the beholder" has probably been heard of.
However, studies show that our perceptions of design are remarkably consistent, despite the fact that there is undoubtedly some personal preference in how people interpret it. The idea that we are drawn to beautiful things and that people naturally respond to good design is supported by both science and psychology. Standard components like color, shape, and size are used in every design. These components are used by good designers to establish a unified visual language.
Consider it similar to the English language. When we communicate, we use words, sentences, and punctuation that adhere to standardized rules of grammar and spelling. Naturally, some people are better at using this language than others, and as you were probably taught in grade school, there is a discernible difference between "good English" and "bad English."
The same is true for your small business website design, where there are "good designs" and "bad designs." Although not everyone is equally adept at communicating visually, web designers are taught to do so. Therefore, it's crucial to make an investment in a professional, well-designed website that effectively engages your target audience.
Why Good Web Design Is Important
Your customers care about good design, as we've already established, but how does your website's design actually affect their experience? Let's examine a few concrete ways that superior design can enhance your website design Rochester.
NAVIGATION
One of the most crucial aspects of your website's design is its navigation, so its layout must be carefully considered. Here, many designers actually apply Hick's Law and take into account the psychology underlying the design.
Hick's Law basically states that the more options you present to a person, the longer it takes for them to decide. KISS stands for "Keep it Simple, Stupid."
In order to make it simpler for users to choose where to go, we want to keep the options as simple as possible when using Hick's Law to design website navigation. Try to keep the list of choices to seven or fewer as a general rule.
Usability
How simple it is for visitors to find what they're looking for in your website design is greatly influenced by USABILITY Design. According to research, 52% of website visitors are looking for an About page for your company, 65% are looking for contact information, and 86% want to see information about your products or services.
In order to avoid frustrating your users and possibly losing them, your web design should make these things as simple to find as possible. Consider adhering to accepted practices, such as placing your primary services in your site's main navigation and placing your phone number in the top-right corner.
A poor website design may give users the impression that it's more difficult to use or find what they need, even if your website functions flawlessly. In fact, a study on this topic was conducted by two Japanese researchers. They produced two ATMs, one with an appealing design and the other without, both of which performed the same functions. The visually appealing ATM actually performed better, according to users. The usability of website development in NYC and how we perceive its usability are both influenced by good web design.