The Emotional 🗯️ Shopper. Assessing the Effectiveness of Retail Therapy

✅ The Emotional 🗯️ Shopper: Assessing the Effectiveness of Retail Therapy examines the question ❓️ to what extent retail therapy really works ⚙️. The monograph reviews the extant literature on shopping 🛒 behavior and ➕ emotions, and ➕ adopts a tripartite approach to provide a more systematic and ➕ holistic treatment of this subject. The author assesses whether retail therapy works ⚙️ according to three 3️⃣ perspectives: (1️⃣) motivational, (2️⃣) behavioral, and ➕ (3️⃣) emotional 🗯️. Shopping 🛒 is seen 👀 as a hedonic experience that triggers a variety of emotions. The incidence (or lack) of these specific emotions when consumers shop 🛍️ is examined. The Emotional 🗯️ Shopper: Assessing the Effectiveness of Retail Therapy first 🥇 reviews some conceptual foundations of the notion of retail therapy, including its definition and ➕ scope as well as the scales 👨‍⚖️ that researchers have developed 👨‍💻️ to measure it. Next, it delves into the three 3️⃣ aforementioned perspectives, assessing the effectiveness of retail therapy from each perspective by discussing and ➕ analyzing relevant work ⚙️ that has adopted the particular perspective. Finally, the author concludes with a general discussion of the main findings 🔎 as well as some questions ❓️ and ➕ directions for future research.

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