The Cool Factor. Building Your Brand's Image through Partnership Marketing — Del Breckenfeld, г. Скачать книгу / читать онлайн

Внимание! Здесь вы можете ознакомиться с книгой The Cool Factor. Building Your Brand's Image through Partnership Marketing года от The Cool Factor. Building Your Brand's Image through Partnership Marketing

Скачать книгу »
Читать онлайн »

Описание книги:
What is cool? Who knows. But there is one thing every marketer does know– nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fender® Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their «cool factor» even more. If you're a marketer, The Cool Factor offers lessons for keeping your brand on top.

Скачать книгу »
Читать онлайн »