The Clicklead team is here to reveal the insider tips and strategies for maximizing the potential of ASO and dominating this market.

Today, ASO stands out as one of the most promising traffic sources in the iGaming industry. Advertisers are constantly looking for affiliates who can effectively promote their apps in stores, achieving remarkable conversion rates. This is precisely why we've crafted a comprehensive guide to ASO; because in this dynamic field, knowledge is key. Today, the Clicklead team is ready to divulge insider tricks and secrets on harnessing the full potential of ASO and capitalizing on this burgeoning market.

In today’s article:  

• The key elements of a converting ASO app  
• Branded vs non-branded apps  
• The difference between iOS and Android apps

Things to pay attention to when promoting offers through apps 

• The keywords.

They must seamlessly integrate into the text description, title, and short description. Utilizing search suggestions within stores and leveraging analytics services can be immensely helpful. Additionally, experimenting with purchasing backlinks directly to the store can yield promising results. For instance, the Gambino Slots application saw substantial success by implementing this strategy, achieving widespread promotion in iOS across various GEOs, and in Android across 39 GEOs. Concurrently, the team diligently worked on ASO, updating all metadata every two weeks and conducting competitor analysis, resulting in a significant traffic boost of 1.5-2 times on both operating systems.

• The visuals.

Following the keywords, they hold the second most importance and should seamlessly extend the creative elements that enticed the user to download the app in the first place. It should also embody the colors, style, characters, and themes of the advertised casino. Our statistics underscore the significance of a well-crafted visual component, showcasing a remarkable increase in conversion rates from click to install by 46%, compared to the typical 35%.

• A/B testing of visual elements.

It's typically advisable to wait until you have a substantial amount of traffic. For Android, you can conduct A/B tests conveniently within the Developer Console or utilize tools like Google Experiments. For iOS, options include leveraging Creative Sets in Search Ads or utilizing third-party services such as SplitMetrics, Storemaven, and similar platforms. Sasha Flint, a renowned affiliate marketer and ASO expert, underscores the crucialness of these tests, emphasizing their role in pinpointing reasons for campaign underperformance and ultimately achieving success in ASO, allowing you to outshine your competitors. While allocating a budget for these tests is necessary, the insights gained can be invaluable, refining your strategies and enhancing performance.   

• User feedback.

Promptly notifying developers of any reported errors or bugs is essential. Additionally, it's vital to respond to all reviews, prioritizing positive ones to feature prominently, particularly in the App Store's popular review sections.

• App rating.

Ideally, aim for a rating of 4.5 or higher. 

• Reviews.

Make sure they aren’t just positive; they should incorporate relevant keywords and phrases to boost rankings. When outsourcing reviews, it's essential to specify the desired phrases in the list of requirements.

• Targeted texts.

Descriptions, titles, and other textual elements should include relevant keywords while remaining readable and meaningful to users. 

Branded vs non-branded apps

ASO applications typically fall into two categories: branded apps developed for specific casino advertisers and general apps designed for popular games.

Branded apps are directly linked to the advertiser's registration process, whereas general apps can be effectively promoted through interactive landing pages to enhance inst2reg and reg2dep conversions.

In terms of conversion metrics, branded apps typically outperform their counterparts. 

This can be attributed to the targeted nature of branded queries, resulting in higher conversion rates. Users actively seeking a brand-specific app are more likely to follow through with registration and engagement. Conversely, those searching for random casinos may encounter deterrents and abandon the process entirely.

For instance, one advertiser's experience validates this approach: By focusing on branded keywords for an ASO betting app, the majority of traffic was directed through branded queries. Consequently, two apps secured top positions for branded keywords, ultimately generating a 170% return on investment. 

Approaches for iOS and Android apps

While the general principles of ASO remain consistent across platforms, there are notable differences in terms of indexing and keyword placement in meta tags. Let's quickly review these variances:

• App name – indexed similarly on both iOS and Android platforms.
• Both Google Play and the App Store consider temporal relevance when ranking apps. 
• Android offers both short and full description fields, while iOS lacks this distinction.
• Subtitle: Required for iOS apps but absent in Android.  
• iOS also makes you fill out a keyword field. Android doesn’t.    
• Reviews carry more weight on Google Play, necessitating heightened attention to keywords within reviews for Android promotion.

Google Play factors in rating, total score, frequency of installations as a percentage, whereas iOS considers the number of downloads and keywords in the designated field.

Platform-specific considerations: Differences in application implementation due to varying platforms. GEO targeting is crucial, especially considering the cost implications on iPhone users.

In 2024, ASO has transitioned from a mere trend to an essential strategy.

For ASO specialists, we offer access to keys and trends gleaned from our advertisers' knowledge, expertise in flood bundling, store creatives, and diverse monetization options.

Optimized apps, particularly those branded for specific offers, enjoy distinct advantages. At CLICKLEAD, we've been capitalizing on ASO traffic for years, witnessing significant success among our partners!

Don't miss out — sign up now, and let's maximize your profits together!

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