The Best Way To Carry Out SEO When Designing A Website
Executing the web design process is itself a tricky task. Then optimizing it for search engines is another load that you must handle responsibly. When clients pay a visit to your office, they just expect you to create a professional website that can rank at the top of Google’s search results. At best they will provide you with a few keywords they want their website to rank for.
But what about the other technicalities that you have to dive in?
Well, that’s the accountability of you and your team.
Being a seasoned web designer, you have to work with developers, copywriters, and SEO analysts to bring a website into function. They all have a role to play - you will create beautiful user interfaces to make users interact with your site, copywriters will create enticing messages to get visitors to take action, and ultimately developers will bring all these together with code.
In this article, I have thrown some light on the role of SEO in the whole web design process. I hope you will like it and get familiar with the method of building a website and getting potential customers to interact with it.
But before starting the explanation, I would like to tell you something about SFWP Experts. It is a well-recognized web design Los Angeles company that provides effective solutions to businesses all around the world. Be it web design, web development, search engine optimization, email marketing, or social media promotion. They will provide you with almost all services that your business website needs, from building a website from scratch to bringing it on the first page of search engine results.
Now let’s understand what goes into designing an SEO-friendly website.
SEO In The Proposal Phase
When you listen to your clients first, they will probably say that they want just a website through which they can sell their products or services. But, deep down you know it’s not just about creating a website and making it up and running. You have to implement effective SEO strategies to draw in the target audience and convert them into valuable customers.
But the question is how will you make your customers understand about your web design process?
Even if they know what SEO is, they might know what processes it includes.
For this reason, it is important for you to prepare the proposal considering the things that will impact the website optimization such as cost, timeline, process flow and all.
For stance, you can see the UPQODE’s approach to describe the SEO services that they provide:
They have explained their processes in a simple and understandable manner that clients can actually understand. In this case, you can directly say to your client you handle all the technical stuff of websites that increases its visibility in the search results and help it in getting more traffic.
It is easier to understand for them and you can include it in future communication as well while providing project updates. You just don’t have to delve too much into your SEO tasks and try to make your client understand the same. Instead of spelling out the benefits they should be knowing about responsive web design, fast page load time, security certificates, and many more.
In case you want to know what are the services that you must offer to get more businesses of clients, make a call to our Los Angeles web design company and we will provide you with information. We specialize in custom web design, web development, online marketing, social media advertising, and conversion rate optimization that are poised for heavy website traffic and more customer acquisition.
SEO In The Planning Phase
While you start planning out the design and development of your client’s website, it’s important to take SEO into consideration. First of all, you need to ask clients to provide you with assets such as login details and other contents of their website.
Ask them to hand over the logos and other image assets as well. If they are of low quality or look outdated, tell them you need to replace it if they want to draw more customer’s attention. If not done, it might give users a reason to abandon the site and they can lose the opportunity to get their business.
At worst, it might lead to an increase in the bounce rate and lower the ranking of websites in the search results. This is why it is necessary that your clients support you when you are trying to help them achieve the results they want.
For quality web design and marketing services, you can also interact with representatives of our Los Angeles web design company. We offer an array of result-oriented services focused on increasing your ROI such as ecommerce web design and development, web hosting and redesigning, SEO, PPC, and internet marketing.
Work Closely With Copywriter
Even if professional copywriters are creating content for your website, if you are not working with them from the start, it might create problems in the later stages of website development. Often web design agencies debate on the benefits of the content-first website development approach vs design-first. However, the truth is both of them should be created together in order to achieve better results.
Designers can use a tool named Wireframe.cc to create wireframes that they can work out with a copywriter to plan out the position of different texts or elements on the page. It will help them in determining how they can draw in the eyeballs and make a positive impact on users. Working collaboratively with writers will help you in designing a better site for your client. They might not be able to recommend effective design techniques but they can certainly provide insights on what should be the optimal text length, priority of sales or marketing messages and so on.
Design To Achieve Higher Sales
Making your website well-organized and optimized for search engines isn’t enough. You need to understand the intent of your users as well to bring them into your sales funnel. Design your metadata and landing pages nicely so that it could align with the user's intent.
To know how to design a landing page that can capture more leads, send us an email or use other communication channels to get in touch with us. Our Los Angeles web design company has some really brilliant designers and creative copywriters that can help you with framing and positioning of eye catchy sentences. In addition, you can approach us for other services such as customized web design and development, pay per click advertising, content marketing, and social media engagement.
SEO In The Design And Development Phase
This is obviously the most important stage for you where you get completely involved in designing and coding. But, what’s important here to take note of is that you should not lose sight of SEO.
To help you ensure everything is well done, I have created the following SEO checklist that you can use to confirm the completion of your project:
1. Technical SEO:
- The hosting plan with 99% + uptime
- Installation of SSL certification
- Firewall implementation
- Caching enabled
- Image compression and resizing
- Automated backup
- Google analytics connected for tracking goals
- Google Search Console account connection
- XML sitemap set up and its submission to Google
- Separate sitemap submission for the media content (images and videos)
2. Design SEO:
- Planning of Information Architecture
- Responsive design
- Mobile-first design
- CTA on every page
- Testing of all links, buttons, and forms
3. On-page SEO:
- 1 unique keyword for every page
- Maintain keyword density between 1-3%
- Meta title including the main keyword should be anywhere between 50 and 60 character
- Meta description including the main keyword should be anywhere between 150-160 character
- Short slug including the main keyword
- Error-free web content
- 1 internal link for every page
- Featured images for every page
- Descriptive Alt text for images
- Used Header tags including main keyword in at least one
- Headers appearing around every 300 words
- No more than two lines in a sentence
- No more than five lines in a paragraph
- Content analysis for duplicity
- Content check for plagiarism
4. Local SEO:
- Set up of Google My Business Page
- Location specific keywords included
- Location-specific pages created (depends on requirement)
- Contact information added
5. Ongoing SEO Support:
- Server uptime, security, and speed analysis
- Page loading speed testing
- Security analysis
- Google blacklist monitoring
- Keywords of ranking monitoring
- Broken link check
- Software updates
Checking everything one by one would ensure that your website is going to be successful online. However, if you need any help, be it website hosting, web support, and maintenance, or web design and development, our Wordpress website design company is always there to help you out.
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