The Best Email Marketing Services 2021
Best Email Marketing Software, Services & Platforms (2021).
Which is the Best Email Marketing Software for You?
Research price, reliability, and technical support are all important factors in choosing the best email marketing tool. You also need to consider ease of use, delivery, automation, integrations, and any other features that may be required.
Email marketing services must allow you to easily design emails, segment lists, personalize messages, and view reports. They must also reach users' primary inboxes.
Email marketing, in the end, is all about communicating the right message to the right users at the right time.
1. ActiveCampaign
Machine learning plays an important role as the most intelligent tool on this checklist. ActiveCampaign uses Predictive actions to answer tough questions about customers. It then automatically takes the necessary steps to take appropriate action and guide them down their sales funnel.
ActiveCampaign can also be integrated with more than 850 apps such as Facebook, Shopify, WordPress, and many others.
Automating your list segments can be done intuitively. You can also create list triggers to move users based upon dynamic email content or sales follow-ups.
Email workflows are simple to manage and robust. This data can be synchronized with their CRM to give sales teams advanced lead scoring.
Flexible lead scoring is another feature. Lead scoring is a system that awards points to individual subscribers based on the actions you choose. After they have reached a threshold of points, they are either entered into an automated funnel or can contact your sales team.
Here are the steps
First, you select your engagement metrics. These could include anything from email opening or clicking to a content downloading or consultation request.
Next, you will add your lead scoring rules to these conditions and calculate the points. These should be based on how much effort you put in and your propensity for conversion.
A link click can earn you five points while an email open may be worth two points. Negative points are also worth actions like unsubscribes or non-opens. When a subscriber hits a pre-determined threshold, data flows to Deals CRM. This is where they enter a new phase of automation.
2. Constant Contact
Constant Contact is an email marketing company that has been around since 1995. Constant Contact took the name Constant Contact in 2004. They joined Endurance International Group as a member in 2015. This group is a formidable force that has included Bluehost, HostGator (Domain.com), and others.
The company's ultimate goal, as stated on its website, is to assist small businesses in navigating the promise, power, and potential of online business.
They include 100+ modern, mobile-optimized templates to engage and convert customers. Real-time reporting is available and analytics are available. Bonus features include coupons, polls, events, and bonuses.
3. HubSpot
HubSpot offers the most comprehensive marketing solution on the market. It is easy to design, optimize and send beautiful emails using their email marketing software. There are many custom features available and you can plan and upgrade for small businesses or large enterprises.
Either you use one of the pre-made templates or you create an email from scratch. These templates allow you the flexibility to add text and images, buttons and dividers as well as all kinds of assets and layouts.
4. Sendinblue
Sendinblue offers an easy-to-use email marketing service that allows unlimited contacts and sends 300 emails per day. The Lite plan, which costs $20 per month and allows you to send as many as 40,000 messages per month, is available if you are serious about growing your email list.
Their platform is free and easy to use. Its easy-to-use design allows you to create beautiful templates, welcome emails, and opt-in forms for your website. Their free plan includes live chat and CRM, as well as one automation workflow that can be used with up to 2,000 contacts.
Sendinblue also makes use of machine learning and AI to ensure that emails are delivered at the right time to maximize engagement.
You can view real-time statistics and obtain the reports you need, including open rates, click rates, deliverability, heat maps, and deliverability.
Email automation workflows are one of their greatest features. These enable you to create triggers and set up custom workflows for your subscribers based on actions taken on your website or in the funnel.
These automated triggers can send emails, SMS messages, segment your contacts into different lists and update your database information.
5. Moosend
Moosend allows you to automate your tasks and build your email lists.
The campaign builder offers intuitive drag-and-drop email templates. This tool allows you to add images, text blocks, social icons, and other elements to your emails. There are many email templates available that can be used on both desktop and mobile.
The automation features are what really set Moosend apart. Automation features such as the "Recipes", pre-built templates, allow you to automate upsells, customer engagement, loyalty, and other messages. The three major components of any automation are the triggers and control steps as well as actions. Combining all three allows you to filter your email lists and send sequences to the recipients when your actions occur.
Other important Moosend features include the following:
Landing page Builder Tools: Make custom web pages using email sign-up forms. This will increase conversions.
Automation Workflows - These templates enable you to personalize emails and nurture customer relationships easily.
Custom opt-in Forms: Create and design custom forms that allow users to sign up for your email list.
Segmentation of Lists: Segment your customers based upon customer behavior, such as engagement metrics and abandoned cart emails.
Reporting Tools - Their analytics tools offer a bird's-eye view of all important email metrics.
Customer Support: Every paid plan includes phone support. Each custom enterprise plan includes a personal account manager as well as support via phone, email, and live chat. A vast knowledge base and video tutorials are available to assist you with your queries.