The Audience First Newsroom

What the audience-first newsroom model has produced for journalism quality

The Model

The audience-first newsroom model -- the editorial approach that prioritises the specific content that the audience data shows the audience wants over the editorial judgment of what the audience needs -- has in the decade of its dominance produced the specific journalism that the optimisation for engagement metrics generates.

The Tension

The tension: the content that the audience data shows drives the most engagement is not always the content that the journalism tradition regards as most important. The specific stories whose page views, time on site, and social sharing metrics are highest are not consistently the stories whose civic importance is highest.

JournoNews Coverage

JournoNews covers the audience-first model because the accountability journalism of the journalism profession requires examining the editorial frameworks that determine what journalism gets produced and what journalism gets deprioritised.

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