Thailand homebuilder Seacon goals for 28% gross sales growth in 2022

Thailand homebuilder Seacon Company Limited introduced it expects a 28% improve in earnings for 2022, hoping to make a staggering 2.4 billion baht in sales, because it prioritises luxurious and excessive end properties. The ambitious gross sales goal comes as Thailand’s first homebuilder company celebrates its 60th anniversary this year.

Last 12 months Thailand’s homebuilding business significantly improved with a market worth of 20 billion baht, a 67% improve from 12 billion bathtub in 2020, in comparison with 2.5 billion in 2019, stated Seacon Managing Director Manu Trakulwattanakit.

Nearly 2 billion of Seacon’s estimated 2.four billion baht in sales are projected to come from Seacon immediately, with another 500 million coming from Seacon ID, a homebuilding company established last yr to focus on self-build house prospects with their own ideas. Seacon’s sales target for the yr are greater than 1 billion baht more than its 1.3 target for 2017, which shows simply how confident the company has turn out to be regardless of two years of a pandemic financial system.

“ โซล่าเซลล์ stay the upper-end phase, meaning units priced more than 7 million baht. Last yr, this phase saw development of more than 85% from 2020. … Demand from those who want a self-built house in their own fashion is on the rise.”

In 2021, Seacon racked up 1.88 billion baht in sales, a 41% improve in comparability with 1.33 billion baht in 2020. Seacon ID added an additional of a hundred and eighty million baht to the company’s revenue, with the overwhelming majority of sales coming from high-end models costing greater than 20 million baht.

The majority of the gross sales (55%) final 12 months got here from massive homes with an area of 351 square metres or larger. Medium housing (35%) got here in second with an space of 200-300 square metres, whereas smaller models of 200-350 square metres accounted for 13% of whole sales..