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Pogo.com

EA's casual games site celebrating ten years online.

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by GamesIndustry International

Contributor

REDWOOD CITY, Calif., -- September 30, 2009
– Electronic Arts, Inc. (NASDAQ: ERTS) today announced that
Pogo.com™ is celebrating ten years as a top online casual
game destination for millions of game fans around the world.
Pogo.com launched in 1999 as a start up and has grown from a small
offering of games with dozens of players to a global destination
offering hundreds of games to millions of users in the North
America, France, Germany and the United Kingdom making it one of
the most trafficked sites on the web, and #1 in stickiness (average
minutes/visitor) amongst the top 10 online properties*. In the past
four years alone, Pogo.com players have logged more than 6 billion
hours and 8 billion game sessions on the popular site.
Pogo.com has been on the forward edge of innovation in the
casual online game market over the past decade. Highlights include
the introduction of: chat during game sessions (2000), paid
subscription with Club Pogo™ (2003), Pogo Minis (avatars)
(2005), Pogo Micro-transactions (Pogo Gems™) (2006), Pogo in
France and Germany (2008), and a newly designed free Pogo.com home
page, scheduled to debut in October 2009.
“Whether you just have five minutes for a quick game break
to escape from your busy day or a couple of hours to be immersed in
Pogo’s rich community gaming experience, we are so proud that
Pogo.com has been a pioneer in bringing online fun to millions of
users worldwide for the last decade”, said Michael Marchetti,
Senior Vice President, General Manager of Pogo.com and Social
Games.
Pogo.com games, such as Poppit!™, Word Whomp™ and
First-Class Solitaire, have remained enduring favorites over the
past ten years and continue to be the most played among the
site’s more than 100 free online games. The number and
variety of fun and challenging games in categories such as puzzle,
word, card, board, casino, arcade, and sports have proven to be key
drivers in the site’s popularity boosted by the excitement of
social interaction, earning tokens, and the chance to win big
prizes. Prize rules can be found here.
The vibrant online community is also a major component of
Pogo.com. Over the years, the fan base has extended beyond its
online borders propelling more than 2,600 players to arrange
face-to-face meetings resulting in meaningful friendships, exciting
courtships and in the case of 250 lucky individuals -- marriage!
Pogo.com kinship even saved a life this summer when a chimney
collapsed on a woman who happened to be playing Canasta at the
time. She asked for help in Pogo.com chat and another player in the
same game room two states away, dialed for emergency
assistance.
“Having been there since day one, it is amazing to reflect
on the past ten years of Pogo.com,” said Mike Riccio, VP and
Chief Technology Officer of Pogo.com, Mobile and Social Games.
“The site was an early participant and innovator and has
significantly contributed to the growth and popularity of online
casual gaming.”
In the spirit of their ten year anniversary, Pogo.com did one of
the things is does best – bring people together. They hosted
an online “birthday party” to break Pogo.com’s
Peak Simultaneous Usage (PSU) record for Poppit!,a beloved Pogo
game. The record was successfully broken with 181,000 players
logging on simultaneously to celebrate Pogo.com while furiously
popping balloons and catching up with friends.

GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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The Total Entertainment Network is changing its name, along with a lot of other things.
By
Alan Dunkin
on April 27, 2000 at 6:12PM PDT
After much ado the Total Entertainment Network announced Wednesday that it was changing its name, not to mention a few other things.
Now called pogo.com, the company will still provide online games, though now more along the lines of family card and trivia titles and new, exclusive games like Tube Runner, Void, and Tank Hunter. The games, along with contests and giveaways, can also be accessed through any of pogo.com's 14 partner sites, including Infoseek/GO, Netscape, Alta Vista, and snap.com.
Pogo.com also announced that it will provide its games to the online users of XOOM.com and Snap.com on their own sites.
"Our strategy of partnering with leading Web destinations to distribute our games has been very successful - pogo.com is growing far faster than any other online games service," said Erick Hachenburg, president and CEO of pogo.com. "XOOM.com and Snap.com represent two great additions to our lineup of distribution partners, and we expect to see our usage, reach, and overall traffic continue to rise quickly and significantly by virtue of these new partnerships."
The company also estimates that during launch it hit the 3.5 million mark in members, and pogo.com also claims it garners in nearly 100,000 members every week.

The products discussed here were independently chosen by our editors.
GameSpot may get a share of the revenue if you buy anything featured on our site.

Got a news tip or want to contact us directly? Email news@gamespot.com

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