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There are many techniques and tricks to succeed in your social media marketing program. Different people have raised various issues based on their experiences. Here are the most important points:

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1. Develop a presence and content strategy

2. Use storytelling and appropriate tools

3. Pay for marketing and advertising

4. Consider video content as part of a content strategy

5. Follow the basics And fundamental

6. Using targeted advertising

7. Introducing yourself as a credible source of content

8. Continuing to produce and publish content, especially video content

9. Special focus on communicating with followers

10. Workplace news coverage

11. Turning customers To brand ambassadors

12. Using user-generated content (UGC)

13. Addressing users by name

14. Mutual interaction

15 ٫ Accurate identification of target audience

16 ٫ Working with sales team to better understand the customer journey

17 , Being social

18 ٫ Show attractive aspects of business

19 ٫ Expressing successes and failures

20. Asking questions from followers

21. Custom tone and style

22. Creating personality for the brand

23. Collaborating with influencers

24. Using statistics, figures and infographics

25. Holding contests and challenging programs

Marketing methods in any social network

In general, social networks are free platforms that provide good features to users. However, some of them have special features that if you want to use these features, you have to pay a specified fee. It is also possible to take advantage of paid advertising plans. But each social network has a different marketing method depending on the nature, users present, free and paid facilities, restrictions and the amount of their use.

In the following, we will deal with the methods of marketing in important and popular social networks.

Instagram social network

Undoubtedly, the most important social network in Iran is Instagram, which has many users and small and large businesses try to have a serious presence in it. To run your marketing plan, you need to consider the following:

Professional Profile: Contrary to popular belief, having a complete professional profile that shows exactly who you are and what you do is an important part of the marketing program on this platform.

Posting Regular Posts: telegram is a major part of the marketing process on Instagram. Due to the nature of this network, attractive and useful images and videos play an important role in attracting followers, communicating with them, informing, creating value and increasing trust.

Stories: One of the most attractive and effective free features of Instagram that should play an important role in your marketing plan and strategy is stories. You can easily use the various and practical features of this section.

Hashtags : Hashtags, if used in a principled and standard way, will also play an important role in categorizing content and directing your audience to you. So be careful not to overfill your caption with irrelevant hashtags.

Captioning: Many video and video posts alone cannot convey the concept, and you will need to insert a caption to complete them. For this reason, you should use this section well in line with your goals.

Collaborating with influencers: Large and small influencers have a lot of influence on their followers and collaborating with them is very effective.

Contests: Contests and challenge programs are another part of the marketing process that helps you engage your audience well and interact well.

Campaign implementation: You can also use advertising campaigns or Instagram sponsorship to achieve your goals.

Twitter social network

Twitter is another social network that, due to its limitations in Iran, is still used by individuals and individuals. Twitter is better known as a news, microblogging and political platform. But you can use its capabilities to get started, attract followers, public relations, connect closely with the audience, manage crisis, surf the trends and hashtags of the day, offer discounts and more.

LinkedIn social network

LinkedIn is a social network of professionals and businesses. If your services and products are needed by other businesses and you are B2B, this platform can well help you with targeted advertising. Of course, this social network is not used seriously and professionally yet. In addition, the implementation of some of its advertising plans in Iran is not possible and of course it has a significant cost.

8 steps to start and launch social media marketing

1. Identify your goals for social media marketing.

Each piece of your social media marketing strategy puzzle serves the goals you have set. To put it bluntly, it is impossible to move forward if you do not know what to expect.

Take a closer look at your company's overall needs and see how you want social media to help you achieve your goals. No doubt you will achieve some of your own personal goals, but in any case there are a few goals that all companies should consider in their strategy. For example, increasing brand awareness, retaining customers, and reducing marketing costs are all common goals of companies.

It is better to choose two primary goals and two secondary goals and focus on them. Having too many goals will distract you from your path and you will not reach any of them in the end.

Sometimes the number and type of goals also depend on the simplicity or complexity of your business. For example, for a small, newly established restaurant, the goal could be to find new customers for the restaurant, or for an old restaurant, to stay in touch with existing customers and increase their purchases.

2. Consider marketing achievements for yourself.

By achievements we mean the small goals that you must successfully achieve in order to achieve the larger goals. If you do not have the parameters to determine when to reach your goals, the goals will not be so useful and useful. For example, if one of your primary goals is to beat competitors and sell well, how much exactly do you need to do to make sure you reach your goal successfully?

Marketing achievements determine how you go from point A (unfavorable situation, unfulfilled goal) to point B (successfully met goal) . Principles of social media marketing will tell you that just your achievements with the approach of SMART specify the gains you have a special and unique (Specific) , measurable (Measurable) , achievable (Achievable) , realistic (Realistic) and timely (Timely ) Be.

If we use the previous example in social media marketing, we must say that if your goal is to overtake competitors and sell more, a special marketing achievement can be: overtake 50% of competitors and choose what to measure your progress. You need analytical tools and use them.

It is not a good idea to prepare the ground for failure. If you increase your sales by 1000%, it is unlikely that you will be able to do it. So set achievements that you can achieve based on the resources you have.

Adding a time limit to your efforts can be very motivating. Ask yourself, when do you want to achieve this? next month? Or by the end of the year?

3. Identify the ideal customers.

If a business has a problem with low engagement on social media pages, it is usually because it does not have an accurate profile of its ideal customer.

What exactly does this mean in social media marketing? This means that knowing the personality and characteristics of customers can help you reach your goal at the right time, in the right place and with the right messages.

It will be much easier to target them on social media when you know the age, occupation, income, interests, issues, barriers, habits and motivations of your target community.

If we go back to a restaurant, for example, we cannot have a restaurant in Tehran and focus on the residents of Ahvaz. Work to your customers. How old are your customers? In what areas do they usually live? Are they mostly women or men? Are they more interested in a percentage discount or things like a free meal for a few buys?

When you know the main personality of your customers and advertise accordingly, the result will be higher returns due to lower costs.

4. Research your competitors.

When it comes to social media marketing, researching competitors not only informs you about their activities, helps you understand what works best in the marketplace, and you can apply these successful tactics to your own endeavors. .

Start by making a list of 3 to 5 competitors. Examine which social media they use and analyze their content production strategy. Pay attention to the number of followers and their fans and see how they post when they post. Also pay attention to the type of content they share and their context and tone (formal, funny, etc.). Notice how they respond to and communicate with their fans.

Content Production Strategy in Social Media Marketing 

The most important activity you should consider in social media marketing is their participation. Although the admins of these pages are the only ones who can know the participation statistics accurately and consistently, you can also have an estimate of these figures by following these pages.

For example, suppose you are reviewing the last 20 to 30 posts of one of your competitors' Facebook pages. Divide the total amount of activity and contributions around that particular post by the total number of their followers (contributors include likes, comments, shares, and more).

Keep in mind that this calculation gives you an overview of your competitors' behavior, and you can use this criterion to assess your position in this market.

To start marketing social media in the restaurant business, you need to identify the closest competitors, those who are more similar to us in terms of style and context. He then developed a roadmap and template by examining how they work on social media, their tone, photos and the content they share, as well as how users interact with them.

There may be dozens of different ways to post and produce content on social media that would take a lot of money and energy to try. One practical shortcut is to emulate successful competitors. What telegram panel does a rival restaurant, which has also appeared on social media, post? Most of its content is video or photos? What is the maximum number of lines of text? Among his posts, was there more interaction in the videos or in the photos? And other such questions…

5. Set tactics and policies in social media marketing.

One of the mistakes that many companies make in social media marketing is that they operate on all social media regardless of choosing the best and most appropriate option. You can use the information you get from your customers to choose which media is best for you, so you don't waste your time in the wrong place.

Social media marketing 

If your current or potential customers say they spend 40 percent of their time online on Facebook and 20 percent on Twitter, it's clear which one to focus on as the primary and secondary focus of social media marketing. If your customers use a particular medium, you should be there.

Your tactics for any social media, in addition to being the most appropriate for each platform, depend on your goals and achievements. For example, if your goal is to beat your competitors and your main social media in the social media marketing strategy you have set for yourself is Instagram, one of the most effective tactics you can use is investing in Instagram marketing or influencer marketing . It attracts a lot to you.

In the example of a restaurant, knowing the personality of customers is very practical. With Facebook being filtered and Instagram becoming more popular, the number of Facebook users has dropped significantly. Now, if we come and put a lot of focus on Facebook for our restaurant, under the pretext that it is a social network and a place to advertise, our efforts will naturally be in vain. You should always know that you have to choose the best ones from the available media. Put in some energy and evaluate the different media. Then pick the best ones and start your journey.

Without testing, can you say for the restaurant business, most of the text content is used in Telegram or video content? Or on Instagram, more videos or photos?

After promoting the restaurant's Instagram page and telegram channel among customers, which one has more members? These are the things that will determine your policy.

6. Create a content production strategy.

Social media and content are closely related: without great content, social media marketing will be impossible and meaningless, and without social media, no one will know about your content. Use both together to achieve your goals and visions.

There are three basic components to any successful social media marketing strategy:

Content type , content posting time and number of content posted .

The type of content you should share on any social media depends on the form and context. The shape represents the way you present that information, which can be text, image, link, video, and so on.

The context should also be consistent with your business-specific slogans and platforms. Based on this, your content can be funny, serious, highly detailed, educational, and so on.

Social Media Marketing

There are many studies that show you when is the best time to post content on social media. However, it is recommended that you use these studies only as a guide, not as strict rules. Remember that your audience is unique so you need to get the best time out of trial and error. Finding the right number of posts, or better yet, the best posting rate, can be crucial, as it can motivate more engagement or, in turn, lead to your anfal and online. You need to make sure that your posting does not annoy your customers.

Also, after generating content, pay attention to user comments. Creating an online community requires connecting and interacting with others. Whether it is a tweet, a Facebook post or an Instagram post, comments are left for them. The role of psychology in managing the health of a community is crucial, and it prevents the creation of negative associations, squabbling with immoral commenting giants, and getting conversations back to normal from the arts of social media marketing and managing user comments.

Let's go back to the restaurant, for example. What is the most effective content for a restaurant's social network? Picture? the movie? About food? What is the best time to post? How much content should be left per day?

For the restaurant business, services list all of these things must be tested! Perhaps the best time to post is at 12 noon, and the best content is a photo of a roasted plumber to instantly affect online contacts and make your lunch your guest.

If your customers are mostly families, how much do you focus on attracting their children? Do you have an ad like we have special food for your under twos? So where is this ad now? Have you targeted mothers or fathers? So what time of the day do your client mothers check on any of your social media?

Do not be afraid to test these on social media! Test and get feedback.

7. Provide funding and resources for social media marketing.

To finance social media marketing, look at the tactics chosen to achieve your goals and achievements.

Make a comprehensive list of the tools you need (for example, social media analytics and management services and email marketing), the strengths of your services (for example, graphic design or video production) and all the advertising methods you will use. do. Next to each, add the annual cost of the project so you can get an overview of your investment and how it affects your social media marketing budget.

Many businesses set their budgets first and then choose tactics and strategies that fit the budget, but taking the opposite approach is a better option. First determine your social media marketing strategy and then adjust your budget accordingly.

Prioritize your tactics if the cost of your strategy exceeds the budget you have allocated. The fastest-paying tactics, such as direct advertising, take precedence because they generate immediate profits that can later be invested in long-term tactics (for example, increasing followers, producing quality content, or long-term engagement).

In the restaurant business, how much do we spend on social media presence and marketing? Should photos be taken by a photographer? Do we need a graphic designer for photos? Do you need professional editing for videos?

A determining factor in these cases is your budget and financial resources.

Do not be confused. Examine your successful competitors first and see how they behave. If you do not like the performance of your competitors on social media, start with a minimal budget to test different scenarios, and once you understand which method gets the most feedback, focus the cost on the same section. Food photos taken by a professional photographer may be more effective in capturing your audience than video.

8. Legislate.

Knowing who is responsible for what you do will increase your productivity and prevent confusion and disruption from work and effort. Everything may seem crowded and cluttered at the beginning, but over time, people in the group understand their roles better and realize what they are responsible for doing on a daily basis.

When everyone knows their role well, the planning time for the project begins. You can adjust your schedule daily or weekly. It is not recommended to do monthly planning because a lot of events and changes will happen during the month and you may end up spending time adapting to these changes and not being able to run the program properly.

In the restaurant business, to manage social media marketing can be done by dividing tasks, regularly and purposefully:

Who is responsible for producing video content?

Who is responsible for taking and managing the photos?

Who is responsible for responding to customer comments, directives and comments?

Who is the production of textual content with?

Who will manage each social network?

You should have a schedule and division of tasks. Know how much work will be done by whom in the next month and what are the next steps to promote the restaurant's social media.

You can use a variety of tools to manage and assign tasks to your team members. Software like basecamp or articles can help you with social media marketing. These tools will help you avoid wasting your time and go according to plan.

How to communicate with social network users

Like any other type of marketing, in social network marketing the main goal is to attract the attention of the target audience and communicate with them . While social media can be used to promote products directly, this type of communication with users of social networks such as Facebook and Twitter will not be very effective. In other words, a social network is a place to form real interactions with users and provide information about what sets your brand apart.

Success in social media marketing activities can only be achieved if you produce and share content that is relevant to your field of work. This content can be a photo that you share on your Instagram page or a tweet that refers readers to the latest post posted on your website and will vary depending on your needs and discretion. Social media users will come to you and your brand if they are interested in what you publish, so it is best to keep this in mind and at least at the beginning do not think about what you want from your users.

Content sharing on social networks

In addition to the direct increase in inbound website traffic, the fact that many people use social media at the same time creates another advantage for businesses: increasing the number of customers organically . In fact, when the content you provide is of interest to interesting people, they share the content with their friends and other followers and thus market it to you. It can even be said that the effect of their activity is better and more than any other type of marketing, because your product is introduced to another by a friend, or a family member; This introduction is far more effective than the brand itself, and is more reliable than source-certified information.

Which social media platform is best for your business?

Facebook

Facebook is the largest social network in the world, and its users view various content published by businesses operating on the Internet every day. With regular publication of content containing information about the field of work, industry news and product promotion, it will be possible to increase sales and brand loyalty. Although this has little application in Iran due to the filtering of this platform, but it can still be expected from it and attract users.

Instagram

Placing product images can have a significant impact on e-commerce performance. This makes Instagram, which focuses on visual content, an important and key platform for better and more online businesses. Especially since tens of millions of Iranians are present in this social network. By sharing images of products and lifestyle posts related to the brand's activities, a large number of new audiences can be reached. Instagram marketing helps you to market on Instagram.

Twitter

Properly covered, it will withstand a great deal of adverse conditions. Acting on this social network and communicating with its users, along with the use of content-related planning programs used in Facebook, can help you be more effective in other social networking platforms and lead to better and more brand introduction. .

LinkedIn

LinkedIn is most widely used among professionals in various fields of work and provides the opportunity to connect individuals and companies that have a common vision or goals. Content related to well-known and experienced brokers is the best type of content that can be used on this platform (especially for quality brands and brands that have a high average order value). Many CEOs of various businesses operating on LinkedIn try to indirectly promote their company by publishing content related to their knowledge and work experience, as well as content related to cultural issues.