Teen Vogue

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Teen Vogue — американский журнал о моде, который издавался в печатном виде, а ныне является онлайн-изданием. Впервые запущен в 2003 году как сестринское издание модного журнала Vogue, ориентированное на девочек-подростков. Как и Vogue, он включал в себя рассказы о моде и знаменитостях. С 2015 года, после резкого снижения продаж, журнал сократил свое печатное издание в пользу онлайн-контента. 5 декабря 2017 года был опубликован последний печатный номер с изображением Хиллари Клинтон на обложке.
Teen Vogue был основан в 2003 году как дополнительное издание Vogue[2] и возглавлялся бывшим креативным директором Vogue, Эми Эстли под руководством Анны Винтур.[3] Джина Сандерс отвечала за издательство.[2] Главный редактор компании, Эстли рассказала, что Teen Vogue сосредоточится на моде, красоте и стиле. Публикация началась с четырех тестовых выпусков, затем было опубликовано шесть выпусков в 2003 году и десять в 2004 году.[2]
В мае 2016 года Элейн Уэлтерот была назначена редактором вместо Эстли, так как та покинула пост, чтобы стать главным редактором журнала Architectural Digest.[4] Элейн Уэлтерот в свои 29 лет стала самым молодым редактором в истории Condé Nast. Ее назначение стало частью новой руководящей команды, в которой она сотрудничала с директором, Филиппом Пикарди и креативным директором, Мари Сутер.[5]
Журнал Teen Vogue постигла та же участь, что и другие молодежные журналы о моде, а именно падение продаж. Его продажи в единственном экземпляре упали на 50 процентов в течение первых шести месяцев 2016 года.[6][7] Начиная с декабрьского/январского выпуска 2017 года, Teen Vogue начал публиковаться ежеквартально, сократившись с десяти выпусков в год до четырех выпусков в год.[8]
29 апреля 2017 года Элейн Уэлтерот была назначена главным редактором журнала Teen Vogue.[9][10] 2 ноября 2017 года было объявлено, что Teen Vogue прекратит свое печатное издание и продолжит публиковаться только в электронном виде по причине сокращения расходов.[11][12]
В январе 2018 года Уэлтерот покинула журнал, а Пикарди был назначен главным контент-директором.[13] 5 февраля 2018 года Самхита Мухопадхьяй заняла пост исполнительного редактора.[14]В марте Мари Сутер покинула журнал и Condé Nast.[15] В апреле 2018 года ее пост креативного директора заняла Эрин Ховер. В августе было объявлено, что Пикарди также покидает журнал и Condé Nast.[16] В октябре 2018 года было объявлено, что Линдси Пиплз Вагнер станет новым главным редактором Teen Vogue.[17]
По данным ресурса Business Of Fashion, с 2016 года Teen Vogue значительно увеличил трафик через сайт; в январе 2017 года сайт журнала посетили 7,9 миллиона пользователей в США по сравнению с 2,9 миллиона год назад.[18] Это произошло благодаря работе Пикарди, который присоединился к команде в апреле 2015 года,[19][20], а также Сутер и Уэлтерот, которые расширили список публикуемых тем.[21][22] По данным ресурса The Washington Examiner, Teen Vogue посетили 8 341 000 пользователей в мае 2017 года и 4 476 000 в 2018 году. 1,7 процента их аудитории в мае 2018 года были в возрасте 17 или моложе, 2,6 процента — от 18 до 24 лет.[23] Команда журнала сделала акцент на социальные темы и политику, вызвав соответствующий рост веб-трафика[24][25][26]. Раздел политики превзошел раздел развлечений как самый читаемый раздел сайта.[20]
Первоначально контент Teen Vogue был сосредоточен на моде, ориентированной на подростковую аудиторию.[27] В декабре 2016 года журнал опубликовал статью Лорен Дука, озаглавленную «Donald Trump Is Gaslighting America.»[28] В течение нескольких недель эссе было просмотрено 1,2 миллиона раз, а журналист, Дэвид Фолкенфлик описал эссе как сигнал о смещении акцента журнала в сторону политики.[29] По данным The New York Times, многие СМИ были «удивлены, прочитав такое сильное политическое заявление в молодежном журнале»[30]. Редактор из журнала The Atlantic, Софи Гилберт также отметила: «поворот в редакционной стратегии вызвал похвалу в социальных сетях, а некоторые авторы заметили, что Teen Vogue лучше справляется с освещением важных историй, чем устаревшие новостные ресурсы.»[31]
Содержание доступно по лицензии CC BY-SA 3.0 (если не указано иное).

Teen Vogue is an American online publication, formerly in print, launched in 2003, as a sister publication to Vogue, targeted at teenage girls. Like Vogue, it included stories about fashion and celebrities.[2] Since 2015, following a steep decline in sales, the magazine cut back on its print distribution in favor of online content, which has grown significantly. The magazine had also expanded its focus from fashion and beauty to include politics and current affairs.[3][4][5][6] In November 2017, it was announced Teen Vogue would cease in print and continue online-only as part of a new round of cost cuts. The final print issue featured Hillary Clinton on the cover and was on newsstands on December 5, 2017.
Nat Wolff and Charli XCX on the cover of the June/July 2015 issue
Teen Vogue was established in 2003 as a spinoff of Vogue[7] and led by former Vogue beauty director Amy Astley under the guidance of Anna Wintour[8] with Gina Sanders as founding publisher.[7] The magazine is published in a smaller 6¾"x9" format to afford it more visibility on shelves and some flexibility getting into a digest size slot at checkout stands.[9] Teen Vogue's original price was $1.50 (USD)--"about as much as a Chap Stick" media critic David Carr noted—and about half the price of contemporaneous magazines aimed at a similar demographic, like Seventeen and YM.[7] At launch, founding editor-in-chief Astley said that topically, the publication would focus on doing "what we do well, which is fashion, beauty and style."[7] Teen Vogue was the first teen-focused addition to the Condé Nast portfolio, previously focused on adult audiences.[7] The publication began with four test issues, then published six issues in 2003 and ten in 2004.[7]
In May 2016, Elaine Welteroth was appointed as editor, replacing Astley when she departed to become editor-in-chief of Architectural Digest.[10] Welteroth's appointment at 29 saw her become the then-youngest editor in Condé Nast's history, and the second African-American.[5] Her appointment came as part of a new leadership team in which she would work closely with digital editorial director Phillip Picardi and creative director Marie Suter.[4][11]
Teen Vogue suffered from the same sales decline that hit all teen fashion magazines in the new millennium.[citation needed] Its single-copy sales dropped 50 percent in the first six months of 2016.[12][13] Beginning with the December/January 2017 issue, Teen Vogue began publishing quarterly, cutting back from ten issues per year to four issues per year.[14] The first quarterly issue focused on "young love."[12]
On April 29, 2017, Welteroth was named editor-in-chief of Teen Vogue.[15][16] On November 2, 2017 it was announced Teen Vogue would cease its print edition and continue as an online-only publication as part of a new round of cost cuts.[17][18]
In January 2018, Welteroth left the magazine,[why?] and Picardi was named chief content officer.[19] On February 5, 2018, Samhita Mukhopadhyay joined the masthead as executive editor.[20] In March, Marie Suter left the magazine and Condé Nast.[why?][21] She was replaced as creative director by Erin Hover in April 2018. In August, it was announced that Picardi was also leaving the magazine and Condé Nast.[22] In October 2018, it was announced that Lindsay Peoples Wagner would serve as the Editor in Chief of Teen Vogue.[23]
Alexi McCammond, a reporter at Axios, has been expected to take over at Editor-in-Chief on March 24, 2021, but resigned prior her taking on the post.[24] On April 7, 2021, Teen Vogue announced Danielle Kwateng as the publication's new Executive Editor.[25]
According to Business of Fashion, since 2016, Teen Vogue has grown substantially in traffic through its website; in January 2017, the magazine's website had 7.9 million US visitors compared to 2.9 million the previous January.[26] This has been attributed to leadership of digital editorial director Picardi, who joined the team in April 2015,[27][28] as well as the interest of the whole leadership team—with Suter and Welteroth—in broadening the topics covered.[29][30] According to the Washington Examiner, quoting numbers by ComScore, Teen Vogue had 8,341,000 unique visitors in May 2017 and 4,476,000 in 2018. 1.7 percent of their May 2018 audience was 17 or younger, 2.6 percent were 18 to 24 years old.[31] The group has made a shift in the magazine to increase its focus on social issues and politics, causing a [32][33][34] corresponding growth in web traffic. The politics section has surpassed the entertainment section as the site's most-read section.[28]
Teen Vogue's initial content focused on fashion, aimed at a teen audience; in The New York Times, Jazmine Hughes described this iteration in contrast to contemporaneous teen magazines as less "'finding a prom date' and more 'finding a prom color palette.'"[35]
In December 2016, the magazine published an opinion article by Lauren Duca, the magazine's weekend editor, entitled "Donald Trump Is Gaslighting America."[36] Within weeks, the essay had been viewed 1.2 million times, and on NPR's All Things Considered, David Folkenflik described the essay as signaling a shift in the magazine's emphasis toward more political and social engagement.[37] According to The New York Times, many media observers were "surprised to see a magazine for teenagers making such a strong political statement,"[38] although Folkenflik acknowledged he drew criticism for expressing this surprise and at Slate, Mark Joseph Stern argued the essay was consistent with the magazine's record, since the appointment of Welteroth and Picardi, as a "teen glossy with seriously good political coverage and legal analysis, an outlet for teenagers who—shockingly!—are able to think about fashion and current events simultaneously."[39] At The Atlantic, Sophie Gilbert similarly noted, "The pivot in editorial strategy has drawn praise on social media, with some writers commenting that Teen Vogue is doing a better job of covering important stories in 2016 than legacy news publications.".[40]
In 2018, Adryan Corcione[who?] praised Karl Marx, promoting his ideas of communism in Teen Vogue.[41]
Sexuality has also been a topic in Teen Vogue's expanded focus. On July 7, 2017, the magazine published a column titled, "Anal Sex: What You Need to Know" which author Gigi Engle described as "anal 101, for teens, beginners and all inquisitive folk."[42][43] The column drew criticism from some parents for what they viewed as content inappropriate to the target audience of teenage girls.[44][45] In The Independent, J J Barnes also criticized the column as "bizarre" for focusing on male reproductive anatomy rather than female.[46] Teen Vogue's digital editorial director Phillip Picardi defended the column, saying that backlash was "rooted in homophobia."[47]
In the February 21, 2019 edition of the Eternal Word Television Network program EWTN Pro-Life Weekly, host Catherine Hadro accused Teen Vogue of promoting abortion and criticized the publication for failing to "acknowledge what actually happens in a late-term abortion procedure."[48] During this same year Teen Vogue published a controversial editorial titled “Sex work is real work,” which earned criticism from sex trade survivors and anti-trafficking advocates.[49]
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