Teen Bunnies Club
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It's safe to say that the people at Playboy don't shock easily. But even they were caught off guard by the popularity of their merchandise among teenage girls. Suddenly, they want to wear clothes made by the company that gave women's clothing a bad name.
They seem to be multiplying like, well, bunnies: shirts, jewelry, underwear and more all with the famous rabbit ears. The symbol of world's best-known girlie magazine is catching on with girls.
CBS News Correspondent Tracy Smith talked to some teens about their wardrobes and found out they all have clothing with the Playboy bunny on it. One has a belly ring, another a shirt and another underwear.
But this isn't exactly the market Playboy had in mind.
Christie Hefner, Playboy CEO says, "To tell you the truth, we were surprised to cross over to the teen market." That is: "Pleasantly surprised."
It should be no surprise that the trend grew out of the music industry: Playboy logos have been spotted on people like J.Lo and Jay-Z -- and that' s just the Js.
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Stephanie Knezevich says, "My mom likes it. She really doesn't care."
Stephanie Blakovich says, "My dad hates it. He thinks I'm too young to wear it."
When you think of Playboy, what do you think of?
But Playboy says that's not the idea.
When asked what the Playboy bunny says about the girl who's wearing it, Christie Hefner says, "I think it says she's self confident. I think it says that she is defining her own image and that she has the confidence to wear the rabbit head."
Of course, not every shopper feels the same way.
Asking some people on the street about what comes to mind when seeing a girl who wears it, 16-year-old Sierra says, "It just reminds me of someone who wants to take their clothes off. That's what the ad is for, that's what it's for."
A woman says, "I think no one under 21 should wear Playboy because at 18, you really don't know your sexual preference yet."
One thing parents will say is that Playboy is marketing to kids. So Smith asked Christie Hefner: Is Playboy marketing to kids?
"No. We've been asked to design for children, and we've passed, because we think the brand has a principal value as a brand for grownups," she answers.
A man named Urion says, "I like the little ears on the pockets and whatnot."
Perhaps not surprisingly, the clothes are a hit with guys. Urion notes, "Hugh Hefner did a good job. Did Playboy send you in here? No."
But he doesn't have a teenage daughter.
And in case you were wondering, Playboy also designs clothing for men.
First published on July 31, 2003 / 12:59 PM
Copyright © 2021 CBS Interactive Inc. All rights reserved.
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Hugh Hefner opened his first Playboy club in Chicago in 1960, starting a revolution for women who were legitimately proud to work there. Known as the ultimate gentlemen’s retreat, key-holding patrons stalked the clubs as they were waited on by countless beautiful ladies. Now, of course, the clubs — and the entire Playboy empire — feels dated. In fact, it’s just headed overseas: Playboy has plans to open its first club in India this month, with projections to expand to over 120 locations in the coming decades.
But it’s far more interesting to think about who these original bunnies were — and who they are now. So the Cut tracked down fifteen former cocktail waitresses, asked for photos then and now, and found out what they’re up to these days. Comprised of makeup artists, authors, actresses, sound producers, and interior designers, these are the iconic women who carried out Hugh Hefner’s famous vision.
Judy Bruno Bennett Then: New York Playboy Club, 1971–1982 Now: Actress, New Jersey
Cheryl Hill-Galucci Then: Columbus Ohio Playboy Club, 1982–1986 Now: Interior designer, Columbus, Ohio
Joy Tarbell Then: Boston and Chicago Playboy Clubs, 1968–1974 Now: Real-estate broker, North Conway, New Hampshire
Joy Percival Then: Detroit Playboy Club, 1963–1971 Now: Owned a 30-acre riding academy for twenty years, Tryon, North Carolina
Stephanie Cozart Burton Then: Los Angeles/Century City Club, 1981–1986 Now: Makeup artist, Los Angeles, California
Kathryn Leigh Scott Then: New York Playboy Club, 1963–1966 Now: Actress-writer (wrote The Bunny Years), New York and Los Angeles
June De Young Then: Playboy’s Empire Club, New York City, 1985–1986 Now: News reporter-producer-psychic, Los Angeles, California
Barbara Camp Then: Wisconsin Playboy Club, Lake Geneva, 1974 Now: Author, New York, New York
Sandra Costa Then: Miami and Los Angeles Playboy Clubs, 1967–1974 Now: High-end architectural designer–entrepreneur, Los Angeles, California
Marcia Roma Then: New York, Los Angeles, and San Francisco Clubs and Miami Beach Playboy Hotel, 1963–1973 Now: Senior vice-president of Fox Resi... more Marcia Roma Then: New York, Los Angeles, and San Francisco Clubs and Miami Beach Playboy Hotel, 1963–1973 Now: Senior vice-president of Fox Residential Group, New York, New York
Jan Marlyn Reesman Then: New York, Miami, and Chicago Playboy Clubs, 1965–1975 Now: Writer-director, Beverly Hills, California
Sharon Bernstein Peyton Then: Baltimore Playboy Club, 1964–1965 Now: Public speaker, Novato, California
Scarlett Rabalais Then: Baltimore Club, 1974–1976 Now: Former real-estate broker/owned small Florida hotel, Ft. Lauderdale, Florida
DJ Fox Then: Los Angeles/Century City Club, 1980–1986 Now: Executive producer in sound (25 years), Santa Monica, California
Maria Richwine Then: Los Angeles Club/Century City Club, 1974–1978 Now: Actress, Los Angeles, California
By Emilia Petrarca and Andrew Nguyen
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Teen Bunnies Club
