Technical SEO Guide: Remove Duplicate Content - eGoodMedia

The duplicate content issue is another optimization tip that you should consider while optimizing your website for technical SEO. Having the same content on multiple pages confuses the search engine. If your web pages are displaying the same content then the search engine may fail to determine which web page to rank highest on for a particular keyword. 

These types of activities can make Google rank your web pages for the same keyword but at a lower position. Duplicate Content may not affect user experience because users don’t check each and every content. But when it comes to a search engine they crawl each and every aspect of a web page to ensure that it is displayed under the right keyword. 

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