Target Brands is the company's brand management division that oversees the company's private label 

The first Target Greatland location opened in Apple Valley, Minnesota in September 1990. They were approximately fifty-percent larger than traditional Target stores, and pioneered business enterprise standards consisting of an expanded variety of checkout lanes and price scanners, large aisles, improved pharmacy and pictures departments, and a meals court docket. Target Greatland places have considering that been transformed to shops following the PFresh layout starting in 2009.[56]

The first Super Target hypermarket opened in Omaha, Nebraska in 1995, and elevated upon the Target Greatland concept with the inclusion of a full grocery branch.[48] The employer elevated their grocery assortment in 2003 and followed the changed tagline "Eat Well. Pay Less." (in connection with their tagline https://targetehrlogin.com/targetpayandbenefits/ "Expect More. Pay Less.") in 2004.[48][57] In the early 2000s, 43 locations (of nearly 100) featured E-Trade buying and selling stations, even though they had been all closed via June 2003 after E-Trade decided that "we were now not able to make it into a worthwhile distribution channel."[58]

When evaluating itself with rival Walmart Supercenter hypermarkets, then-leader govt Gregg Steinhafel opined that Walmart operates like "a grocer that happens to also sell widespread merchandise," wherein in contrast its less aggressive expansion of SuperTarget shops is indicative of their position www.targetpayandbenefits.com that the grocery industry as a "excessive-effect, low-price" aspect undertaking.[57] The company operated 239 SuperTarget locations as of September 2015;[59] they every embody an estimate of 174,000 square feet (16,2 hundred m2). In August 2015, Target made the statement of "Big or small, our stores have one thing in not unusual: they may be all Target." [61]. Since then more recent stores have opened underneath the Target name. Existing SuperTarget stores retained the call on the homes despite the fact that some have emerge as Target via remodels.

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While standard Target locations are about a hundred thirty five,000 rectangular ft (12,500 m2), most people of "small-format" CityTarget shops are kind of eighty,000 rectangular feet (7,400 m2). The first shops were opened in July 2012, in Chicago, Los Angeles, and Seattle;[49] the a hundred and sixty,000 rectangular toes (15,000 m2) area in Boston is the largest CityTarget and opened in July 2015.[62] TargetExpress stores hover round 14,000 square toes (1,300 m2) to 21,000 square feet (2,000 m2); the first opened in Dinkytown near the University of Minnesota in July 2014.[63] Products in those flexible layout residences are commonly offered in smaller packages geared toward customers the use of public transportation. Locations constructed in college communities often deliver an prolonged domestic department of apartment and dormitory furnishings.[64] In August 2015, Target introduced that it'd rename its 9 CityTarget and five TargetExpress shops as Target starting that October, finding out that "Big or small, our stores have one component in not unusual: they may be all Target."[62] The first small-format stores below the unified naming scheme opened later that month in Chicago, Rosslyn, San Diego, and San Francisco.[65] The employer opened a forty five,000 rectangular foot store inside the Tribeca community of New York in October 2016. In that same month, 3 other similar-sized shops opened in Philadelphia, Cupertino, California, and the vicinity round Pennsylvania State University.[4] There is likewise a downtown Target in Portland, Oregon.