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Coca-Cola Bottlers Philippines, Inc.

Tacloban buy coke

Submitted by: Group 5 Gajelan, Cindy B. Ocayo, Juocel T. Villanueva, Dia. Submitted to: Mr. It occupies a total land area of 2. Apart from Tacloban City, the plant also serves the areas of Ormoc and Samar. After Typhoon Yolanda hit the city on , the plant which sustained severe damages due to the storm surges, had its reopening on September 10, Chief Executive Officer Mr. He has been making major corporate decisions, managing the overall operations and resources for only three years now but he was doing the same thing for Coca-Cola in Northwest Europe, and Nordics Business Unit from to In , he became president of Coca-Cola Europe Group. Manufacturing Executive. Joel Teves, PME is the manufacturing executive of the plant. He supervise production employees, check inventory levels, and oversee equipment maintenance and employee needs for 20 years now. Jesse Gabronino is the sales area manager of the plant. He manages sales force within his defined regional territory, responsible for overseeing sales operations, meeting targets and managing the sales team in the region for 12 years already. Safety Supervisor The safety supervisor of the plant is Mr. Cleto Villaflor. He is responsible for application of safety procedures on the ground and is doing the job for 11 years now. Human Resource Head. Jerick Dumdum is the Human Resource Head of the plant. He is in-charge of the department that deals with the employment, training, support, records, etc. He was appointed to the job since 12 years ago. The Operation Executive of the plant is Mr. Edgar Montes. He formulates operational strategies and objectives to ensure the organization meets its goal and operates successfully. He has been doing it for 9 years already. She is responsible for managing the financial performance of the company and establishing financial strategic goals, objectives and performance criteria and has been doing it for 17 years. She conducts quality assurance audits of bottler production facilities assuring company standards are maintained and product integrity is preserved for 8 years already. She develops strategies and techniques to ensure that all clients receive a similar high level of quality and helpfulness for 10 years already. She oversee accounting department functions to ensure efficiency and compliance, may include supervising employees, maintaining financial records, and assisting with audits for 13 years already. Engineer Supervisor Engr. Arnel Delantar is the Engineer Supervisor of the plant. He coordinates, develops and evaluates security programs for the company, ensures programs are effective and identifies the need for additional resources for 7 years already. Vision: To be the best global enterprise in leading beverage brand sales. To generate sustainable economic and social value by managing innovative and winning business models with the best employees in the world. Graph 1. According to Marlon Ventulan, human resource of the Coca-Cola Tacloban , with their resumption, the soft drinks needs of the region could now be at least stabilized. It was disclosed by Ventulan that of estimated , cases a day consumption of the region, but they could not still meet the daily need as they could only produce 15, cases as they are only using one line. In Coca-Cola, market segments are basically those people who take this drink daily and those areas where the demands is higher than the other areas. There are so many people who take this drink daily and those people who take weekly and those who take less often are always there as well. So, their basic segments are those people who take this drink regularly. The table below shows the market segmentation of Coca-Cola Company. Graph 3. Market Share for Water Products. Otsuka Pharmaceutical Pocari Sweat. Graph 3 shows the companies percentage of customers they served for water products in a year. Graph 4. Market Share for Non-Carbonated Drinks. Graph 4 shows the companies percentage of customers they served for non-carbonated drinks in a year. Graph 5. Market Share for Powdered Juice Products. Graph 5 shows the companies percentage of customers they served for powdered juice in a year. Graph 6 shows the companies percentage of customers they served for energy products in a year. The prices of Coca-Cola products may be higher than the price of their competitors, but they are still ahead in terms of sales because their products are world class quality and have unique flavours. Table 2. Coca-Cola is seen Competitors not only as a beverage but also as a brand. It has held a very significant market share for a long time and customers are not very likely to try new a brand. Threat of Substitute There are many kinds of energy drink soda or juice products. Large retailers of Buyers like Wal-Mart have bargaining power because of the large order quantity but the bargaining power is lessened because of the end consumer brand loyalty. The Bargaining Power The main ingredients for Coca-Cola include carbonated water, of Suppliers phosphoric acid, sweetener, and caffeine. The suppliers are not concentrated or differentiated. The company is likely the largest customer of these suppliers. Competition Among Currently, the main competitor of Coca-Cola is Pepsi which also Existing Firms have a wide range of beverage products under its brand. Both are the predominant carbonated beverage and committed heavily to sponsoring outdoor events and activities. There are other soda brands in the market that became popular like Dr. Pepper, because of their unique flavours. These other brands have failed to reach the success of Pepsi and Coca-Cola. The tax on their raw materials like sugar can also increase their expenses. Research and Development: The company must always search for new technologies that will enhance and develop their processes. They make sure that quality encompasses in everything they do. The company offers their carbonated and juice products in different bottle sizes that include: LRB liter returnable bottle , PET 1. They offer their powdered juice products in sachets while they offer their water products in different bottle sizes that include: 1 liter, 1. They also offer their energy drinks in different bottles sizes that include: ml, ml, 20 oz. Every product is sealed with the famous Coca-Cola logo. The place or location of operations is very vital when marketing the products. The place or location must therefore be strategically located. It is very vital to the collective marketing strategy that the enterprise is proposing. In every city, the company has dealers or partners which they deliver their products to and then these dealers will be the one to distribute the products to the nearby areas. The price is based on the cost incurred in the production of the products. Pricing for every commodity is very dynamic and must be sound enough in order to sustain the operation and financial aspect of the enterprise. Coca-Cola uses the following alternate pricing strategies over the year for their products:. Promotional Pricing: Coke also uses the promotional pricing strategy. Coca-Cola has offered promotional prices as often as possible. In store that offer Coca-Cola, costs are regularly incidentally valued underneath the rundown cost to build short-run deals. It gives the item a feeling of criticalness and customers buy the item in view of the lower cost. Also, that is the reason coca cola seen more in the market. Segmented Pricing: Coke uses the segmented pricing strategy. Based on different packages, Coca Cola is available at different price. By their product in different sizes and at different costs, they get to increase their revenue, because there is not much difference in the costs required to produce the products. Discriminatory Pricing: Discriminatory Pricing Coke also follow discriminatory pricing strategy, because they have different pricing when sold through different channels. One of the success factors in marketing of products is product promotion. This gives identity to the product, and could make the target markets some sense of product recall that such products are from Coca-Cola. Good advertisement and promotion is important to gain more attention from the target markets and that they may promote curiosity on the products. The company uses different advertising mediums to advertise their products. These include the following:. POS Material: POS material mean point of sale material this includes: posters and stickers display in the stores and in different areas. TV Commercials: As everybody know that TV is a most common entertaining medium so TV commercials is one of the most attractive way of doing advertisement. Billboards and Holdings: Coca-Cola is very much conscious about their billboards and holdings. They have so many sites in different locations for their billboards. Eye-Catching Position: Salesman of the company positions their freezers and their products in eye-catching positions. Normally they keep their freezers near the entrance of the stores. Like once they offer bicycles, caps, TV sets, cash prizes etc. This scheme is very much popular among children. They usually do this during Christmas seasons. These products are potential income earners being considered as emerging, and most of all, promising market players. Equipment, and No. Used to reduce materials with outside Water Bottling touch time, improve Machine sanitary conditions, 23 11 , Used to fill a product, Juice Filling Machine generally juices, into 17 9 , The company will comply with the requirements of government regarding establishment of business. The staff of the enterprise will also be capacitated on enterprise and business development. Shipping manager Marketing Manager Production Manager. Quality control Mechanical engineer Personnel manager Distribution officer. Recruitment of Needed Employees. Open navigation menu. Close suggestions Search Search. User Settings. Uploaded by Juocel Tampil Ocayo. The plant serves Tacloban City as well as Ormoc and Samar. It was damaged by Typhoon Yolanda in but reopened in The plant has various executive and management positions listed with their roles and years of experience. The company's mission is to satisfy customers through excellence and its vision is to be the leading global beverage brand. It faces competition from PepsiCo and other beverage brands. AI-enhanced title and description. Original Description:. Did you find this document useful? Is this content inappropriate? Download now. Jump to Page. Search inside document. Villanueva, Dia Submitted to: Mr. The Team 1. Manufacturing Executive Mr. Sales Area Manager Mr. Human Resource Head Mr. Vision and Mission Statement Mission: To satisfy and please the beverage consumer through excellence. Table 1. Graph 2. Otsuka Pharmaceutical Pocari Sweat Graph 3 shows the companies percentage of customers they served for water products in a year. Graph 6. Below are the products offered by the company: ml ml ml 1L 1 1. Place The place or location of operations is very vital when marketing the products. Price The price is based on the cost incurred in the production of the products. Discriminatory Pricing: Discriminatory Pricing Coke also follow discriminatory pricing strategy, because they have different pricing when sold through different channels 4. Promotion One of the success factors in marketing of products is product promotion. These include the following: POS Material: POS material mean point of sale material this includes: posters and stickers display in the stores and in different areas. Marketing Budget Promotion and Advertising etc. Table 3. Equipment and Machinery Equipment Equipment, and No. A Feasibility Study Document 35 pages. Noodles Making - Thesis Proposal Document 78 pages. Cost and Benefit Sample Document 6 pages. Letter of Authorization For Fiesta Document 3 pages. Chapter 1 5 With References Appendices Document pages. Feasibility Studyyy Document 27 pages. Retrieved From Document 5 pages. Retrieved From. Jblfmu Student Handbook Document 55 pages. Feasibility Document 5 pages. Project Proposal 0. Chapter 1 Document 32 pages. Conclusion Document 3 pages. Chapter 1 Document 7 pages. Ojt Logbook Document 12 pages. History of Barangay Document 22 pages. Thesis Outline - Salino Document 17 pages. Consumer Behavior Sace Lady Document 4 pages. Wrapsa Business-Plan Document 57 pages. Defense Questions Document 2 pages. Newest Feasibility Study Format Document 26 pages. Fiesta Solicitation Letter Document 2 pages. The Problem and Its Background Document 8 pages. Quantitative Research Document 26 pages. Abel Traditional-Product Document 16 pages. John Patrick A. Creative Brief and Execution Document 5 pages. DLab Exercise 2. Project Title Document 2 pages. Phenomenological Inquiry Document 73 pages. Abyip Document 10 pages. Report Document 15 pages. Kimball Presentation Slide Document 32 pages. Garnier Marketing Strategy Document 7 pages. Market Analysis Document 10 pages. Marketing Plan Document 16 pages. Chowdhury Document 12 pages. Inovative Business Idea Document 15 pages. Lifebuoy Document 33 pages. TMMP 8 8 12 Document 12 pages. Executive Summary Document 27 pages. Segmentation, Targeting and Positioning Document 29 pages. Team Proposal Document 9 pages. POM Segmentation Document 54 pages. Julies Case Study Document 4 pages. Unit 4 Document 65 pages. The Concept of Marketing: Lesson 1.

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