TIK TOK CREATIVES APPROACHES

Different approaches to engage viewers:

- Storytelling

- Before and After shots

- AI-generated face (no background)

- Product demonstration

- Comparative experience (e.g., "I bought Colgate - teeth remained yellow, bought Whitening Paste - everything's amazing")

- Emotional reaction

- Unboxing review

- Responding to comments (native concept)

- Problem - Process - Solution

- Trends (POV: "when I got new job...")

- Using universally appealing objects (cats, children)

Example 1: "I found new job, see my results..."

Example 2: "My boyfriend like my new job"

- Dialogues (self-recording as if in conversation)

- Green screen: Showing the experience or process in the video with a face explaining the content (e.g., Elai.io, eurodub.ai)

- Hook: The initial seconds of the video to grab user attention (e.g., "3 reasons why you need take personal loans ..." or "3 reasons why you need this job...")

- Day in the life: Integrating the product into daily life in videos (e.g., "My day starts in luxurious apartment ... then I make client calls and earn up to xxx$ ..")

The longer you keep engagement in the video, the lower the SPM (Subscriber Per Minute); shorter videos have a higher chance of being watched till the end.

Concept of useful content + hook:

Example 1: "The thing I can't live without..." (demonstration of usefulness + product usage advice)

Example 2: "This site can't be shown to everyone because it's incredibly useful..." (with a targeted explanation)

Before creating, put yourself in the user's shoes:

1. Is the video interesting?

 2. Do the first few seconds grab attention?

 3. Is it just sales or interesting to watch?

Before creating the content, consider:

1. Concept - idea

2. Hook

3. Structure

Your creative is only as good as the story of your content:

1. Craft the story of your content.

2. Add a hook.

3. Package everything structurally.

Examples of creatives:

1.Before/after

1.Comparative experience 

3. Problem solving