Subway and the cancellation

Subway and the cancellation

Ankit Shakya

Don’t you just hate it when a prospect cancels right before the appointment – and there’s no reason for it? They’ve just changed their mind…

I rang back. I said: “Thanks for your call. It saved me a wasted journey – and don’t worry, that’s perfectly normal.

In fact there are two main reasons why people change their mind: They don’t believe I can save them any money or they think I’ll come and sit on their sofa and the only way to get rid of me will be to call the police.

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“So tell me, which of those two was it for you?”

She said: “The first.”

So I said my script to her again and she responded just as she had the first time but now she said: “But my husband doesn’t want you to come.”

So we agreed that I could give him another call as well – just in case…

Which meant that I now had an hour to kill – just in case…

I popped into Subway for dinner. The man in front of me in the queue was an expert on sandwiches.

He was ordering three, foot-long subs: One without olives, one with olives but no peppers and the other with olives and peppers, no onions but a double helping of tomatoes and honey and mustard dressing instead of ranch dressing.

“You certainly know what you want,” I said.

He explained that sometimes he orders olives for his wife anyway and then picks them off her plate.

I said: “Tell you what. I’m always looking for people who know what they want. How about a new car or £10,000? I’ve got a prize draw here…”

But he said “No”. I could hardly blame him. His sandwiches were getting cold.

Anyway, for the first time, I ordered a foot-long Sub as well (I’m rather pleased to be able to tell you that I didn’t finish it) but once I’d ordered everything except peppers, I said to the young man who was so carefully pushing all the bits into the bun: “You’re very good at this! I hope they pay you well.”

“I wish. But it’s not bad. I work on my own 5.00 – 10.00 p.m – 30 hours a week.”

“Ah yes,” I said. “But I bet they only pay you once for each week’s work. Now in my business they pay you again and again for each week’s work. In fact they pay you forever.

And over time that builds up. So if you imagine yourself in five years’s time with an income of £5,000 a month, would that change your life for the better.”

“Certainly would.”

Then he thought for a bit with the sandwich half-wrapped: “In fact there’s a man who comes in for his lunch sometimes, gave me a card about that.”

We established that we were talking about the same company – but no he had never followed it up. Now he has a DVD – and we have a date for the follow-up.

Now, it transpired – by the time I had admitted defeat over the sandwich – that the man who had started all this by changing his mind about the appointment really had changed his mind. As he put it: “We just don’t want to know.”

“That’s fine,” I told him – and I really meant it. Because if you work this business right, every cancellation can have a silver lining…

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