Substack Cuts Unlimited Subscription Fees, Gains 3 Million New Paying Subscribers.

In a bold move aimed at cementing its place as the go‑to platform for independent journalism, Substack announced it will drop the Unlimited Subscription fee tier. The change comes after a surge of interest from both writers and readers, who had long viewed the fee structure as a stumbling block for long‑term sustainability. The announcement was met with almost instant validation, as the platform reported an influx of 3 million new paying subscribers within days of the news.

The removal of the Unlimited fee is more than a price adjustment; it signals a shift toward a flatter ecosystem where creators can expand without paying for the very infrastructure that fosters their growth. Industry observers suggest that the new model will encourage a broader range of voices, from niche community writers to feature‑rich journalists, to join the platform. By low‑cost access, Substack may be widening the digital press’s talent pool, all while reinforcing its revenue streams through higher subscription volumes.

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