Study Reveals 60% Of Candle Sales Driven By Breakups

According to the Institute of Emotional Commerce, the candle industry owes most of its profits to the aftermath of romantic failures. In Boston, one man admitted he bought seven pumpkin-scented candles after a two-week relationship ended. Experts call this phenomenon �wax therapy,� where burning overpriced soy blends becomes a ritualized substitute for closure. Social media trends amplify the habit, with TikTok users posting videos of themselves crying under neon signs while lighting three-wick jars from Bath & Body Works. Researchers highlight the irony of spending $24.99 to �heal,� only to complain about credit card debt two weeks later. Ultimately, the study suggests heartbreak is the hottest fragrance on the market. -- Bohiney Magazne bohiney.com