"Stratejik Pazarlama"
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Harvard Business Review dünyanın önde gelen iş dergisidir. HBR En İyi 10 Makale serisinin stratejik pazarlama konularına ayrılmış yeni baskısıyla tanışın. Pazarlama departmanınızın performansından memnun değilseniz ve şirketinizin satış performansını artırmak istiyorsanız bu kitap tam size göre. HBR editörleri, stratejik pazarlamayla ilgili yüzlerce dergi makalesi arasından bugün en yararlı ve alakalı olanı seçti. Onlardan müşteri odaklı bir stratejinin avantajlarının neler olduğunu, müşterilerin bir markaya olan bağlılıklarını hayatları boyunca maksimum verimlilikle nasıl kullanabileceğinizi, kadın psikolojisinin inceliklerini dikkate almanın neden bu kadar önemli olduğunu ve en önemlisi öğreneceksiniz. , doğru marka stratejisini nasıl oluşturacağınız ve paranızı çöpe atmayı nasıl bırakacağınız.
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Возраст: 5-7 лет
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