Startup Marketing Agency
There is a difference between a startup marketing agency and a traditional marketing firm. For starters, a startup may not be doing very well yet, but it sure is flying high on the business world map. It is still early days yet, but many in the industry see it as being the dawn of a new era in business. Thus, a sizable marketing budget is not such a big deal, especially if you are working alone.
A budget estimation however, is an undertaking that can be more consuming than simple business development. Depending on your current stage of development, you might have many different pre-requisites and priorities. Are you pre-funded, in pre-series A, pre-products, pre-investor, or funded (Series A, B, C)? What type of customer are you aiming for? How fast and how hard will you grow to meet the customers' demands?
A good startup marketing agency should be able to address all these questions for you. The best agencies have experts in several fields working with one another in order to identify the target market of the future products/services you will be offering. If you plan to offer inbound marketing services, then make sure you have a team of experts who are experts in SEO, link building, social media optimization, content, etc. Being part of an established agency gives you access to these specialists in the industry, helping you expand your offerings to the right audience.
A good SEO provider has several goals: To have top-notch rankings in search engines; To drive quality traffic to your site; To have a high bounce rate, meaning the percentage of page views that turn into leads or sales. Of course, all these goals are easier to achieve if your site has an effective layout and user friendly navigation. A well-designed website is a sure way to draw in customers. It is also vital that it has a unique content. An SEO provider knows which keywords are most searched for by potential customers. A well-designed site will also be most attractive to advertisers, giving them more exposure and a bigger chance to reach your target market.
A successful startup marketing agency should not just focus on search engine optimization, but on formulating a good strategy that encompasses several other strategies. It should develop an integrated marketing strategy including pay per click advertising, content marketing, e-mail marketing, viral marketing, and viral video marketing. A comprehensive online advertising program should be in place as well. It is important for agencies to understand the target demographic of the business as well as know the type of consumers they cater to. For example, it would be futile to market to teenagers if it's an online shop selling fashion jewelry. Similarly, agencies should work with different demographics, as each will require a slightly different approach.
A startup marketing agency should work closely with the clients to design an advertising campaign that targets key demographics and that is targeted towards their interests. This includes creating ads that relate to the product and service that the startup is marketing. Pay per click advertising can be very effective for a startup with a small budget while content marketing can work well for a larger company or brand that can afford to spend more money on advertisements. Viral videos can also help to spread the word about the brand. Content marketing involves publishing articles, blogs, press releases, and websites in order to drive traffic to a site. This is similar to PPC but with less direct advertising involved.
A successful advertising campaign should always include an offer, be it a freebie, a discount, or a promotion of some kind. When a customer finds value in a product or service and they would like to get more of it, the offer is usually a way to do so. The agency should understand how to build customer loyalty through various techniques. Good marketing strategies for startups should include creating and promoting social networks, generating leads, and testing new offers. These are all important ways to grow the business and make it easier for it to grow even further.
The agency can also offer internship programs and mentoring to startups looking for employees. This works best for smaller companies that don't have the resources to hire employees on their own. By offering an internship program, the startup marketing agency will develop contacts that the companies can use in the future. It helps to have mentors that can teach the young companies the ins and outs of the business and help them along the way as they grow their businesses. The agencies offering mentoring programs are a great resource for many new businesses that are just starting out.