Spread Culture

Spread Culture
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Richard Dawkins coined the term “meme” in his 1976 book called The Selfish Gene. He used the word as “attempt to understand why some behaviors, from an evolutionary perspective, seemed to make no sense, but somehow or other, were found to be very common in human societies.”
What is culture and how can you spread it remotely?
Today the term “memes” generates millions of search results that are usually associated with moments in culture. How many times have we seen a meme and instantly know what to expect? From Michael Jordan and his iPad to Tiger King, it’s part of how we’ve stayed connected this year and understood culture while in quarantine. It’s because these static images have become the models of cultural information transfers, which is the very definition of Memetics. Remote working has made it hard to keep company cultures alive — you can hold virtual happy hours daily, but employees will still feel like they’re working in a bubble.
According to Jason Korman, CEO and founder of culture design group Gapingvoid, Memetics is exactly what corporate America needs right now. Jason has helped to transform the cultures of companies like The US Air Force, Zappos, AT&T and more. As basic as it sounds, the solution is to use memes to ensure your remote teams don’t feel stranded. That meme, an image, a virtual background can emit a feeling of connectedness, so everyone knows they’re in it together. What is culture? Designing and executing culture change or culture reinforcement remotely is the challenge of the year. Many leaders are questioning how this can be done.
To reason through the problem and see the solution, we first need to define culture. Though there are many frameworks and opinions, the Culture Science™ definition states: Culture is the water your people swim in. It is the characteristically undefined norms that drive in an unseen and often misunderstood way, your organization’s effectiveness, or ineffectiveness. It is the difference between a job and a career, customers and fanatics, and employees or community. This definition addresses the unseen, but the genuine way that work gets done, and the insight is that ‘culture’ impacts every employee’s decision in everything they do. It may be considered as the ‘psychological programming’ of the population; thus, the idea of letting it develop randomly is very unwise, and possibly even negligent.
Understanding the remote environment means first understanding how culture spreads. Culture spreads through social connection; in extreme cases, via social contagion. There is a well developed evolutionary biology on why units of culture spread, but for our purposes, all we need to understand is that there is a theory on why, and more importantly, how to make culture spread.
In remote environments, it is more challenging to spread culture because of two factors, the inability to control the physical setting and the loss of most non-verbal communication assets. The remedy for this is found in creating new tools that counteract that loss, and ensuring that people understand how to use those tools. It is worth pointing out that we can train on how to use these tools to program our cultures, but we cannot teach people to adopt the lifestyle.
Cultural adoption is far more complex; it is about observation, copying, and testing. This means observing people who we view as successful, copying their beliefs, mindsets, and behaviors, and then testing them to see if “they work for me.” If we accept this, then we recognize that these new tools are created by capturing the units of culture, codifying, and then encouraging them to spread.
The capture, codifying, and disseminating is an exercise in discovery, memetic design, and semiotic build. Culture is formed through distributed learning and is, in fact, a function of distributed cognition.

Insights and Inspiration to Help Grow Your Business
Business and Workplace Author, Speaker, and Consultant, AlexandraLevit.com
These easy tactics can help you promote your cultural brand without taking your eye off the business or spending too much money.
Most companies I know with great cultures are pretty modest about it. “Working here speaks for itself,” one CEO told me recently.
But does it? While it’s true that positive word of mouth does tend to spread, organizations that excel at culture usually don’t receive anywhere near the level of recognition they deserve.
When it comes to culture in the workplace, the only thing that seems to be on most people’s radar is Fortune’s Best Companies to Work For list. Now that the list is almost three decades old, other publications have joined the ranking bandwagon, including Working Mother and Crain’s . If you're looking for recognition and promotion of your company's culture, you can apply to one of these lists, but the process can be arduous and the ratio of those that apply and those that win is daunting.
Take company culture recognition into your own hands. Whether you have a public relations staff or it’s just you, publicity is essential to furthering your cultural mission, motivating staff internally and encouraging others to emulate you. It's not as hard as it sounds. Try these easy, inexpensive ways to promote your culture.
I don’t recommend pitching national or high-profile media cold unless you're responding to a specific inquiry from a site like Help a Reporter Out . More often then not, your email is simply going to get lost in the shuffle. Local media, however, is a different story. Regional radio, TV stations and publications are always looking for angles relevant to their readers, so consider this: Does your culture help your business solve a pressing problem in your town? Rather than talking about yourself, talk about solutions. Make sure you're available to respond to reporters and producers promptly, and let them know about other topics for which you could serve as a source.
When it comes to social media, it’s hard to get noticed through all the noise. You can certainly start a group on Facebook or LinkedIn that’s about your business specifically, and maybe you’ll get 100 customers to join. But a better idea is to start a group that focuses on great workplace cultures in general. There are very few groups like this, so you're likely to attract a wide audience. Keep the discussion to cultural issues rather than blatant promotion of your business, and designate someone on your staff to keep the momentum going.
Communicating your ideas about culture in writing—via an internal or external blog or other publication in your field—is a great way to share your expertise with a variety of audiences. While it’s helpful to have your own website, take advantage of platform-enhancing communities like Squidoo , a site that allows you to create a topic-specific page. Also, actively participate in the industry conferences and association meetings happening in your field. Speaking at these events will expose groups of potential followers to your culture’s nuances. Shoot video of your sessions and host snippets on your website or social networks.
A move that’s been gaining in popularity is compiling a list of top thinkers or contributors in a particular area (e.g., 10 Culture Experts to Follow On Twitter). Research the “names” in the workplace culture space and promote your list of 10 or 20 via social media. This is a smart way to get high-profile people in the space to notice you and your business—everyone loves a compliment and some promotion of their own.
Of course, it’s always best when an external person with credibility talks about how great your company is. For this reason, think about working with a workplace culture author, speaker or researcher to share trends and advice with the general public and media. The spokesperson can leverage your business as a best practice example.
Read more articles on company culture .
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Culture spreads via a process anthropologists call cultural diffusion. Simply put, culture spread when two different cultures have close interactions with one another or when one nation conquers another. When the latter happens, it is called forced cultural diffusion. In the past, cultures spread slowly through the everyday interactions of people.
Learn about the rise of popular culture and globalization in the late 20th century; explore the events of the turbulent 1960s that led to the baby boomer generation and the growing sense of global...
Oct 5, 2020 Culture spreads through social connection; in extreme cases, via social contagion. There is a well developed evolutionary biology on why units of culture spread , but for our purposes, all we need...
Also, actively participate in the industry conferences and association meetings happening in your field. Speaking at these events will expose groups of potential followers to your culture's nuances. Shoot video of your sessions and host snippets on your website or social networks. 4. Create Your Own Culture List
disseminate a culture . disseminate the culture . disseminating the culture . dissemination of a culture . dissemination of culture . dissemination of the culture . promote a culture . spread the culture . build a culture .
What if there is no art of printing what will be the consequences or advantages. I guess, if there is no printing, the spreading of knowledge would be bound to the walls of mind of one or few people only. Moreover it also generates unemployment to the graphic designers, printing presses, newspaper agencies etc. READ MORE.
Meaning: An organizational culture is an ecosystem your people work in. The ecosystem supports the right people and rejects the wrong ones. It might sound harsh, but that's how Bridgewater Associates preserve their culture . The 3-pillars of company culture Shared Values Principles to operate from Constant communication and reinforcement
Jun 26, 2022 Spread Plate Method is one of the widely used culture techniques in microbiology laboratories due to its ease and simplicity. This method is suitable for aerobic and facultative aerobic microorganisms. It is an easy, simple, and economical method; however, it requires the sample to be in liquid or suspension. What is Spread Plate Method?
Oct 21, 2020 Crusader Kings III > General Discussions > Topic Details. ste Oct 21, 2020 @ 12:20pm. Culture spread . It doesnt seem to work. I dont think Ive ever seen it naturally change. 250 years and virtually every where has the same start culture . Only time Ive seen one convert is with the special event or me doing it with the steward.
-there's a religious tenet that helps you convert counties that are the same religion as you -a higher stewardship skill on your Steward accelerates the process Unfortunately, culture conversion is a time consuming process. My suggestion is to focus your conversion on your personal holdings and your duchy capitals. Coaxium • 2 yr. ago
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