"Spor Pazarlaması"
gmSOkbTxsSiteye Git (Ürün Sayfası) »
Spor &; milyonlarca insanı, kuruluşu ve sporcuyu, girişimciyi, gazeteciyi, reklamcıyı, devlet kuruluşlarını, kar amacı gütmeyen şirketleri, spor kulüplerini ve son olarak seyircileri ve hayranları kapsayan karmaşık, çeşitli ve büyüleyici bir olgudur. Bu nedenle spor pazarlamasının görevleri inanılmaz derecede karmaşıktır ve bunların çözümü entegre bir yaklaşım, en yüksek profesyonellik ve sağlam teorik hazırlık gerektirir. Kitap, bir spor ürününün geliştirilmesi ve tanıtılmasının tüm yönlerini sunuyor, sporda iletişimin özelliklerini anlatıyor. Etkili sponsorluğun ve canlı spor markaları yaratmanın sırlarının yanı sıra değişken ve belirsiz bir ekonomik ortamda spor ürünlerini yönetmeye yönelik yaklaşımlar. Kitap, ünlü kulüplerin, kuruluşların ve sporcuların zengin pratik materyalleri ve başarı ve başarısızlık hikayeleriyle donatılmıştır. Yayın, spor yöneticileri ve pazarlamacıları, spor kulüpleri ve kuruluşlarının halkla ilişkiler yöneticileri, spor alanında faaliyet gösteren girişimcilere yöneliktir. pazarlama, markalaşma ve halkla ilişkiler okuyan öğrencilere gelince.
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